API connectors enable you to easily connect data sources such as Google Ads or Facebook to Marketing Cloud Intelligence. When you connect an API connector, an API data stream is created that automatically maps the data fields the vendor provides to the Marketing Cloud Intelligence data model, allowing you to access your information.
Marketing Cloud Intelligence offers various API connectors. Connecting API connectors to Intelligence is a dynamic process that changes according to the API connector you use. As a result, not all fields are available for each connector.
- Create a Data Stream with an API Connector in Marketing Cloud Intelligence
Use an API connector to create an API data stream. You can choose from one of thousands of API connectors, or you can go to the Marketplace and install connectors. - Update Data in API Data Streams in Marketing Cloud Intelligence
You have two options to update the data in an API data stream after it’s been created: Re-process and Re-run. - Data Source Authentication in Marketing Cloud Intelligence
Data Source Authentication connects you to various API connectors securely and easily. - Troubleshoot API Data Streams in Marketing Cloud Intelligence
Errors can occur that prevent API data streams from being created or processed. For example, it’s possible you used invalid credentials and processing failed. You can view errors using the Log button. The log contains important technical information and can help you diagnose issues. - Use API Connectors to Connect Your Data in Marketing Cloud Intelligence
Marketing Cloud Intelligence offers thousands of API connectors that you can use to connect to Intelligence. The API connectors vary from marketing vendors to technical vendors. You can also download additional connectors via the Marketplace. - Technical Vendors in Intelligence
Intelligence supports these technical vendors: