Field Mapping for Reach Data Streams

It’s important to map the day and reach fields correctly in a reach data stream. The mapping can vary depending on the granularity that you’re setting up. Only map the required fields.

Mapping the Day field for reach data:

  • For a 31-day granularity, the formula for the day field is:
    Day = csv['fb.date_stop']
  • For a 7-day granularity, the formula for the day field is:
    Day = var date = csv['fb.date_stop'];
    var dayofweek = FORMATDATE(date, 'u');
    if(dayofweek != 1)
    {diff = dayofweek-1;
    return date = DATEADD('d',-diff,date);}
    else {return date;}
    

Mapping the Reach measurement for reach data:

  • Reach = csv['fb.reach']