Data load rules filter out unwanted data before you upload data to Marketing Cloud Intelligence. After you create load rules, they can be applied to data streams.
Required Editions
| User Permissions Needed | |
|---|---|
| To define a load mode: | Admin |
- Navigate to the Connect & Mix tab.
- Expand Data Streams, and then expand Data Streams List.
- Expand Data Load Rules.
- Click Add New.
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In the General section, add this information:
Name Name your load rule. Match Action Select the matching action to use. These match types are available: Include Rows – Only data that matches the dimension values defined in the filter is uploaded. Delete Measurements – Measurements are removed from the data according to the filter. Fail the Entire Load – Any new raw file that meets the criteria doesn’t upload. Description Enter a description to describe what the load rule does. Date Range Enter a data range so that only data that meets the date range is added to the data stream. Filter Rows Without Measurement Data Exclude rows without measurement data. If a row contains “0” or “null”, it isn’t uploaded. - In the filters area, define the criteria. (If filters exist, they appear here and can be modified.)
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To create a new filter, click Add Filter.
Define the filter’s details. For example, to exclude a specific campaign, set Campaign Name as the dimension, choose Not Equals, and enter the campaign name.

Note Filters are not case-sensitive . - Save your work.