Prepare Your External Data for Subscriber Churn Model

To make sure that the factors in the churn model have the latest data, the service provider must update this data from the Billing and Rating system regularly (daily).

Field Name Description
ActivityDate Date on which a subscription is recharged or when the usage data is recorded.
SubscriptionID A valid CRM subscription ID.
DataUsageinGB Data usage on a specific date for a subscriber.
TopupAmount Amount used to recharge a subscription.

If you created a CSV file for the Analytics for Communication-Consumer app, you can reuse the file.

Choose How to Import and Update Your External Data

You can get the external data for churn model consumption into Salesforce in these ways: