Create customer segments and optimize retail activities using data-driven insights from
both B2B and B2C perspectives.
Required Editions
| Available in: Lightning Experience in Enterprise and Unlimited
Editions that have Consumer Goods Cloud enabled |
- Create a Standard Segment
Utilize the Salesforce Standard Data Model (DMO) to build segments and create segment filters from its attributes.
- Edit Segment
After you create a segment, you can edit its rules or properties to provide updates or change the purpose.
- Segment Activation
After you create a segment in Data Cloud, you can publish it to a Data Cloud activation target.
- Save the Segment to a Custom Object
Save the segment results to a CG custom objects. Use an Apex class to connect to an API to retrieve segment information and create or update related records.
