---
schema_version: "1"
id: 8511d4ab7d27da7de636e8f0cd3be9f1e1e0b1d60f4ef3f08f3de5bc3403b510
title: Segmentation
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/ind/264-0-0/cg_tpm_concept_data_cloud_segmentation.md
canonical_url: https://help.salesforce.com/s/articleView?id=ind.cg_tpm_concept_data_cloud_segmentation.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: fd360f431923a3a31b970e5f40eb2b8c989d1d11bf8bb7f646b3fd83937cc84b
description: Create customer segments and optimize retail activities using data-driven insights from both B2B and B2C perspectives.
products:
  - Consumer Goods
release: "264"
---
# Segmentation

Create customer segments and optimize retail activities using data-driven insights from both B2B and B2C perspectives.

### Required Editions

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small edition"><colgroup><col></colgroup><tbody><tr class=""><td class="slds-cell-wrap" style="vertical-align:top;">Available in: Lightning Experience in <strong>Enterprise</strong> and <strong>Unlimited</strong> Editions that have Consumer Goods Cloud enabled</td></tr></tbody></table>

- **[Create a Standard Segment](https://help.salesforce.com/s/articleView?id=ind.cg_tpm_data_cloud_create_segment.htm&release=264.0.0&type=5)**  
    Utilize the Salesforce Standard Data Model (DMO) to build segments and create segment filters from its attributes.
- **[Edit Segment](https://help.salesforce.com/s/articleView?id=ind.cg_tpm_data_cloud_edit_segment.htm&release=264.0.0&type=5)**  
    After you create a segment, you can edit its rules or properties to provide updates or change the purpose.
- **[Segment Activation](https://help.salesforce.com/s/articleView?id=ind.cg_tpm_data_cloud_segment_activation.htm&release=264.0.0&type=5)**  
    After you create a segment in Data Cloud, you can publish it to a Data Cloud activation target.
- **[Save the Segment to a Custom Object](https://help.salesforce.com/s/articleView?id=ind.cg_tpm_data_cloud_save_custom_object.htm&release=264.0.0&type=5)**  
    Save the segment results to a CG custom objects. Use an Apex class to connect to an API to retrieve segment information and create or update related records.