Using campaigns in Health Cloud is an effective way to help patients and members stay
engaged with their care team and stick with their care plans. From health education to appointment
reminders, you can improve patient participation throughout a connected experience.
Required Editions
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Available in: Lightning Experience
Available in: Enterprise and Unlimited Editions with Health
Cloud
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Build campaigns and create health journeys across populations, identify groups of people who
share a need, and then assign them to the campaigns. Recruit, onboard, and engage the providers
in your network through targeted campaigns. Payers can manage the entire member journey through
acquisition, onboarding, engagement, and retention to create a seamless member experience.
Select the Marketing User checkbox in user records for your users to set
up Marketing Cloud Engagement campaigns and assign people to them from inside Health Cloud.
- Add Patients and Members to a Campaign
Campaigns are an effective way to help patients and members stay engaged with their care team and stick with their care plans. Identify a group of people who share a need, and then assign them to a campaign.
