---
schema_version: "1"
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title: Campaigns
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/ind/264-0-0/admin_campaign_intro.md
canonical_url: https://help.salesforce.com/s/articleView?id=ind.admin_campaign_intro.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 501ac3cdc0d8d36f0f13e06a9aa351343f551f3f6ecbd429fdcecb19047d5afa
description: Using campaigns in Health Cloud is an effective way to help patients and members stay engaged with their care team and stick with their care plans. From health education to appointment reminders, you can improve patient participation throughout a connected experience.
products:
  - Health
release: "264"
---
# Campaigns

Using campaigns in Health Cloud is an effective way to help patients and members stay engaged with their care team and stick with their care plans. From health education to appointment reminders, you can improve patient participation throughout a connected experience.

### Required Editions

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small edition">
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            <p>Available in: Lightning Experience</p>
            <p style="margin-bottom:0;">Available in: <strong>Enterprise</strong> and <strong>Unlimited</strong> Editions with Health
              Cloud</p>
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Build campaigns and create health journeys across populations, identify groups of people who share a need, and then assign them to the campaigns. Recruit, onboard, and engage the providers in your network through targeted campaigns. Payers can manage the entire member journey through acquisition, onboarding, engagement, and retention to create a seamless member experience.

Select the **Marketing User** checkbox in user records for your users to set up Marketing Cloud Engagement campaigns and assign people to them from inside Health Cloud.

- **[Add Patients and Members to a Campaign](https://help.salesforce.com/s/articleView?id=ind.campaigns.htm&release=264.0.0&type=5)**  
    Campaigns are an effective way to help patients and members stay engaged with their care team and stick with their care plans. Identify a group of people who share a need, and then assign them to a campaign.

#### See Also

- [_Salesforce Help_: Get to Know Salesforce Campaigns](https://help.salesforce.com/s/articleView?id=sales.campaigns_def.htm&type=5&language=en_US)