Solution Workflow for Related Attributes

Review the solution workflow for the related attributes use cases.

Establish Campaign Requirements Complete Steps in Data 360 Complete Steps in Marketing Cloud Engagement
  • Identify campaign goals
  • Identify personalization components
  • Identity audience and data sources
  • Gather campaign materials
  • Create an audience segment.
  • Activate the segment and add attributes
  • Filter attributes and publish to Marketing Cloud Engagement
  • Locate the audience segment stored in a data extension
  • Create campaign content
  • Create, test, and activate the journey