Product Subject Area

The Customer 360 Data Model product subject area defines anything you plan to sell or any part of a product to track for service purposes.

small product overview data model diagram

For more details and a larger image, visit the Data Model Gallery.

The following objects from the Product subject area are represented in Data 360.

Product

DMO Description Reference Doc Link
Brand A Data 360 DMO for the product’s brand, for example, Northern Trail Outfitters. Brand DMO Reference
Goods Product A Data 360 DMO for a specific product, for example, a carton of milk or a set of towels Goods Product DMO Reference

Product Catalog

DMO Description Reference Doc Link
Product Catalog A Data 360 DMO for a company’s inventory or merchandising catalog. Product Catalog DMO Reference
Product Catalog Category A Data 360 DMO for the category of the product catalog, for example, shoes, trucks or housewares. Product Catalog Category DMO Reference
Product Category A Data 360 DMO for the types of products a company has or offers, like shoes or types of services. Product Category DMO Reference
Product Category Product A Data 360 DMO used to identify how products are assigned to categories. For example, Northern Trail Outfitter’s could use this DMO to identify how a specific running shoe could be assigned to both a shoe and running categories. Product Category Product DMO Reference