Create a MobilePush Journey in Marketing Cloud Engagement

With the data extension located and content reviewed, Cumulus can now build the Push campaign.

You can build this campaign in Journey Builder.

  1. In Marketing Cloud Engagement, go to Journey Builder.
  2. Click Create New Journey.
  3. Select Multi-Step Journey and then click Create.
  4. For the entry source, drag a Data Extension activity to the canvas.
  5. To select the Gold Status data extension, click data extension activity and then Select Data Extension.
  6. Drag the Push Notification activity to the canvas.
  7. Click Push Notification activity and add the activity name, Gold Status, and the description, Gift Card Offer.
  8. Click New Message.
  9. Add the title Congrats, %%=v(@First_Name)=%%!! and the subtitle Receive a $100 Gift Card.
  10. Add the message with SSJS scripting.
    <script runat="server">
        Platform.Load("core","1");
      
        //Get First Name from Data Extension
        var First_Name = Platform.Recipient.GetAttributeValue("FirstName");
        Variable.SetValue("@First_Name", First_Name);
    
        //Get and Parse JSON Block from Data Extension
        var JSONblock = Platform.Recipient.GetAttributeValue("Loyalty_Program_Member");
        var JSONObj = Platform.Function.ParseJSON(JSONblock);
    
        //Read JSON Block variables
        Variable.SetValue("@program_name", JSONObj[0]["program_name"]);
        Variable.SetValue("@loyalty_tier", JSONObj[0]["Loyalty_Member_Tier"][0]["loyalty_tier"]);
    </script>
    
    Congrats, %%=v(@First_Name)=%%!! You have recently reached
    %%=v(@loyalty_tier)=%% status for
    %%=v(@program_name)=%%. To thank you for being such a loyal member
    with us, we're giving you a $100 gift card for your favorite delivery service!
  11. For Open Behavior, select Open the App so that the customer can view the gift card within the Cumulus app.
    Mobile Message creation in Journey Builder
  12. Preview the message and then click Save.
  13. On the Message Configuration tab, select the Cumulus app from the dropdown.
  14. Click Summary to review the information, and click Done.
    Push notification summary in Journey Builder
  15. Review the wait steps, and click Save.
  16. To ensure that all information has been completed, click Validate.
  17. Test the journey and the check Activate when ready.

The campaign is ready for customers.