Use data and insights to drive business metrics and reduce delay in interacting with
customers with Journey Builder API events and transactional emails sent in Marketing Cloud
Engagement. Automate and personalize transactions by combining Data 360 with
Engagement. You can automate simple operational tasks with data-triggered email messages and
journeys, maximize conversions, and minimize customer drop-off rates.
Required Editions
Engagement data action targets offer these benefits:
- Reduced latency—By using Data 360 data actions through Engagement, data
becomes actions in near real time.
- Simple setup and usage—An intuitive UI makes it easy for anyone to create a data
action.
- Flexibility—Apply near real-time orchestration to any use case regardless of company
size.
Trigger emails and journeys to customers from Data Cloud data model objects and calculated
insights based on their behavior or actions.
- Create a Marketing Cloud Engagement Data Action Target
Send automated emails and journeys to customers based on behavioral or transactional event data routed from Data 360. Trigger emails and journeys to customers from data model objects (DMOs) and calculated insights. For example, a customer purchases an item and searches for “installation manual” on your website. You trigger an event that sends the customer an email with a how-to video or installation instructions.
- Create a Data Extension in Data 360
Quickly create a data extension for Journey Builder API Events of a data action directly in Data 360. This automated process removes the need to go to Marketing Cloud Engagement.
