Data Extension Considerations for Data 360

If you ingest a data extension into Data 360, you should be aware of some core functionality within Marketing Cloud Engagement and how they operate within Data 360.

Structure

In Marketing Engagement, orgs are divided into business units, which is the hierarchical structure that controls role-based access to data.

Data extensions can belong to one business unit, multiple business units, or they can be shared across business units.

To view a data extension, select an associated business unit in the context filter dropdown. The business unit dictates the cascaded folder hierarchy.

More Considerations

  • After data extension configuration, don't change the schema. Data 360 doesn't support schema changes.
  • You can only request one data extension at a time.
  • Date field types in data extensions appear in YYYY-MM-DD format in Data 360.