Data 360 Features and Learning Path

Organize and unify data across Salesforce and other external data sources. After data has been ingested or connected to Data 360, use that data to drive personalization and engagement through the creation of audience segments. Also with identity resolution you can achieve a single, actionable view of your customer built on the world’s #1 customer platform.

Note

As of October 14, 2025, Data Cloud has been rebranded to Data 360. During this transition, you may see references to Data Cloud in our application and documentation. While the name is new, the functionality and content remains unchanged.

With Data 360 you can:

Connect any type of data,unstructured or structured, via ingestion or zero copy.
Create unified profiles across all touchpoints by connecting identities, engagement data, customer orders, loyalty, and marketing journeys.
Use unified data for improved search capabilities.
Build smarter audience segments by using insights and filtering.
Activate data from anywhere across your organization.
Analyze your data with tools like Tableau, Tableau Next, or Marketing Cloud Intelligence.

Get Started with Data 360

New to Data 360? Start here.

Find Resources	Data 360 Checklist and Considerations Data 360 Glossary Data 360 Developer Center Data 360 Reference Guide
Understand Billing	Data 360 Billable Usage Types Digital Wallet Basics Explore Credit Consumption Estimation in Data 360 workshop
Develop a Plan	Data 360 Architecture Strategy Build a Data Strategy for Data 360 Data Cloud One Jumpstart Success with Data Cloud One workshop
Identify Use Cases	Data 360 Implementation and Use Case Planning workshop Data 360 and Agentforce Use Case Planning workshop
Implementation Steps	Data 360 Implementation Overview Guide Data 360 Setup

Govern and Secure

Ensure consistent, governed data access at scale with tagging, classifications, and policy-based governance. Set up data spaces, configure security features, and understand ethical data best practices.

Set Up Governance Policies	Data Governance and Security Get Started with Data 360 Governance Data 360 Governance: Quick Look Data Governance Strategies
Set Up Data Spaces	Data Spaces in Data 360: Quick Look
Enhance Security	Agentforce 360 Platform Encryption for Data 360: Quick Look
Understand Privacy and Ethics	Learn Privacy and Data Protection Law Data 360 and the Ethical Use of Data Use the Consent API

Connect and Unify

Once you have the basic implementation, it’s time to start connecting your data to Data 360.

Connect Data	Data 360: Connectors and Integrations Data 360 Integrations Ingest, Harmonize, and Unify Data in Data 360 workshop Maximize Your Data Impact with Zero Copy in Data 360 workshop Ingestion & Modeling in Data 360 Unstructured Data in Data 360 Web Engagement Data in Data 360
Prepare Data	Fully Qualified Keys in Data 360: Quick Look Batch Data Transforms in Data 360: Quick Look Streaming Data Transforms in Data 360: Quick Look Data Cleansing and Prep Data Prep Recipe REST API Overview
Model Data	Power Up Your Data Ingestion and Mapping Expertise workshop Data Mapping What are DLOs and DMOs? Customer 360 Data Model
Unify Data	Unify Source Profiles Advance Your Data 360 Identity Resolution Skills workshop Data and Identity in Data 360 Data and Identity in Data 360

Process and Enrich

Prepare your data for search and AI use cases with intelligent processing methods.

Plan for AI Projects

Trailhead link Data + AI + CRM: Quick Look

workshop link Activate Enterprise Knowledge for Agentforce with Data 360 workshop

Trailhead link Data 360-Powered Agentforce

Create and Enhance Search Indexes

Trailhead link Search Index Types in Data 360: Quick Look

Help link Ground Search on Unstructured and Structured Data

Help link Intelligent Context

Help link Document AI

Help link Chunking Strategies

Explore and Optimize

Explore your data with clicks, natural language, or SQL. Optimize your data for fast, efficient look ups by creating data graphs and secondary indexes.

Build Data Graphs

Help link Data Graphs

Trailhead link Data Graphs in Data 360

Query Data

Help link Query Data in Data 360

Dev link Data 360 Query and Enhance Data

Help link Optimize Queries with Secondary Indexes

Dev link Data 360 Query Profile Parameters

Explore Data

Help link Data Explorer

Help link Profile Explorer in Data 360

Segment and Act

Segment your data and then act on that data both in and out of Data 360.

Segment Data

Help link Create Segments

Trailhead link Segmentation in Data 360

workshop link Segment and Activate Data in Data 360 workshop

Act on Data

Help link Activation and Activation Targets

Trailhead link BYOL Data Shares in Data 360: Quick Look

workshop link Take Action with Data in Data 360 workshop (coming soon!)

Data 360 Across Salesforce

Help link Data 360 Cross-Product Solutions

Help link Use Data 360 in Journey Builder

Analyze and Predict

Generate metrics and reports based on your data, ask questions about it, and build AI and semantic models.

Generate Insights	Insights Data 360 Calculated Insights API Data 360 Insights Insights Builder in Data 360
Build AI Models	Machine Learning Predictions: Quick Look Connect Your AI Model Predictive Outputs from Model Builder
Build a Semantic Model	Build a Semantic Model Tableau Semantics
Analyze Your Data	Analyze Data Get Started with Data 360 For Tableau Next workshop Deliver Actionable Insights with Tableau Next Integrate and Analyze Marketing Data with Marketing Cloud Intelligence Unlock Hidden Insights with Tableau Build a View to Explore Your Data

Build and Share

Set up a Data 360 sandbox to test functionality and then extend the use of Data 360 by creating and installing data kits.

Use a Sandbox

Help link Data 360 in a Sandbox

Create Data Kits

Knowledge link Data Kits

Trailhead link Packaging and Data Kits in Data 360

Find Developer Tools

Dev link Data 360 Connect REST API

Dev link Data 360 Extensibility Readiness Matrix