When creating a segment, use certain formats and language to get the best results possible. Provide descriptive names for data model objects (DMOs) and attributes to ensure that generative AI can understand them. OpenAI was trained on data that leans toward the United States, which influences Einstein’s responses. If you require a specific country, enter the name of the country in the prompt.
Writing Good Prompts
Here are some examples to help you improve your results. The generative AI model isn’t always consistent when answering requests, so you might get different results when entering the same prompt.
| Best Practice | Not Recommended Prompt | Recommended Prompt |
|---|---|---|
| Use custom field names in the prompt. | Create a segment of all Northern Trail Customers | Create a segment of all Brand="Northern Trail" customers |
| Make the prompt specific, not general. | Customers who live in the UK | Customers who live in the UK who engaged with my product in the past 60 days |
| When requesting brand data, specify it. | Customers who engaged with my website | Customers who engaged with the website "mywebsite.com" |
| Use “and” instead of commas. | Customers who like running, cycling, swimming | Customers who like running and cycling and swimming |
| Don’t use one-word prompts. | Fishermen | Customers who enjoy fishing |
| Be explicit, not implicit. | Top customers | 10% highest paying customers |
| Avoid complex date filters | Customers with cases closed in the last week of every month | Customers with cases that closed this past month |
Supported Operators
When you write a prompt, enter accurate descriptive text. Use these operators to specify information. When writing prompts, you can’t use the OR and Exclude operators.
Text
- Equal
- Not Equal
- In
- Not In
- Has Value
- Has No Value
Numbers
- Equal
- Not Equal
- Less Than
- Less Than Or Equal
- Greater Than
- Greater Than Or Equal
- Between
- Has Value
- Has No Value
- Is Not Between
Dates
- Is Anniversary Of
- Is Not Anniversary Of
- Day Of Month
- Is Yesterday
- Is Today
- Is Tomorrow
- Before Day Of Month
- After Day Of Month
- Not Day Of Month
- Day of Week
- Equal
- Between
- Month Of Year