Learn more about Consent Management in Data 360.
Many data protection and privacy regulations require you and your company to honor a consumer’s requests for how you contact them and how you use their personal data. Data 360 provides multiple methods for you to ingest and store your consumer’s consent preferences.
- Ingesting Consent Preferences
Ingest consent preferences from wherever you’re storing them using connectors. Common storage locations include data extensions (Marketing Cloud Engagement Connector), Sales or Service Cloud standard or custom objects (Salesforce CRM Connector), or external sources (Cloud Storage Connector). - Configuring Data Model Preferences
Learn more about how to configure data model preferences in Data 360. - Using Consent Preferences in Segmentation
Learn more about how to use consent preferences in segmentation in Data 360. - Checking Consent Preferences at Activation
Learn more about how to verify your consent preferences when using the Activation functionality of Data 360.