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Advertise with Data 360

Use Data 360 to implement advertising strategies with first-party data. Establish a reliable source of truth in Data 360, and connect with external advertising platforms to deliver highly targeted, personalized experiences across every channel.

Required Editions

Available in: All Editions supported by Data 360. See Data 360 edition availability.
Available with add-on license: Ad Audiences

Data 360 supports integrations with advertising platforms, such as Google and Meta. Advertising on these platforms requires the Ad Audiences license. Use this license to activate your segments and DMOs to advertising platforms, and receive insights from your activations.

You can also advertise on AppExchange advertising partner platforms. To activate your audience segments to Data 360AppExchange partners, you need only a Data Cloud License. Follow the steps in Create an Activation for an External Platform to create AppExchange activations.

Note
Note Each active Ad Audiences activation consumes one entitlement from your Ad Audiences license. The number of possible activations is limited to the number of entitlements that you’ve purchased. If you reach your entitlement limit, delete an active Ad Audiences activation or purchase more entitlements. Deleting other activation types doesn’t free an Ad Audiences entitlement.
  • Segment Activations to Ad Audiences Partner Platforms
    Activate audience segments to Ad Audiences partner platforms for targeting advertising campaigns to known customers.
  • Create Activations to Ad Audiences Partner Platforms
    Activate your audience segments and company lists to advertising platforms.
  • Conversion API (CAPI) Activations to Ad Audiences Partner Platforms
    Conversion API (CAPI) activation targets send online and offline conversion events from a data model object (DMO) to supported advertising platforms. CAPI uses streaming DMO activation instead of audience segment activation.
  • Audience Insights from Ad Audiences Partner Platforms
    Capture detailed customer insights from external platforms in Data 360. This capability provides demographic data and affinity groups based on activated segments. The insights are stored in the Insights DMO, which also tracks audience match count and updates every 48 hours.
  • Audience Match Count for Advertising Activations
    Match Count is the approximate number of users from your audience segments who have been successfully matched on an external advertising partner platform (like Facebook, Google Ads, or TikTok). Monitor the match count of your segment list activations to understand the reach and size of the audience you are activating.
  • Identity Boost for Ad Audiences Partners
    Expand the addressable audience for your ad campaigns by enriching your first-party data with contact points from a certified identity provider. Identity Boost fills the coverage gaps in your first-party data so that you can reach more of your audiences in Ad Audiences partner activations.

See Also