Expand the addressable audience for your ad campaigns by enriching your first-party data with contact points from a certified identity provider. Identity Boost fills the coverage gaps in your first-party data so that you can reach more of your audiences in Ad Audiences partner activations.
Required Editions
| Creating AppExchange clean room packages: Developer Edition (packaging org only) |
| Installing packages, creating collaborations, and accepting invitations: Enterprise Edition (home org) |
| Available with add-on license: Ad Audiences |
When you activate a segment to an Ad Audiences partner platform, your match rate depends on how complete the contact points in your first-party data are. Missing or outdated contact points, such as email addresses and phone numbers, shrink the list of audiences that the Ad Audiences partner can match and target on their platform. Identity Boost closes those gaps directly in Data 360. A certified identity provider enriches your first-party data with contact points from their identity graph, and the enriched data returns to your Data 360 org, ready to activate. You gain a larger, more accurate audience list without manual data append processes or third-party data purchases.
In Identity Boost, identity means the contact points that refer to one person, such as email addresses and phone numbers. This use of identity is separate from authenticating a user at login and controlling what that user can access.
Identity Boost Collaboration
Identity Boost uses a Data 360 Clean Rooms collaboration between these two parties.
- Consumer: The advertiser who wants to enrich their first-party data and activate it to Ad Audiences partner platforms.
- Identity provider: A certified partner who enriches the consumer's data with contact points from their identity graph.
The consumer starts a clean room identity boost collaboration and maps their metadata to the metadata that the identity provider requires. After the clean room is active, the identity provider enriches the consumer's data and returns it to the consumer's Data 360 org as enriched data model objects (DMOs). When the consumer activates segments that use an enriched DMO to Ad Audiences partner platforms, they can activate raw data or enriched data.
To activate the data they enriched, the clean room collaboration with the identity provider must be in an active state. Because the data refreshes automatically while the clean room collaboration stays active, you can activate it on an ongoing basis.
Identity Boost Set Up
To set up and manage Identity Boost, go to the Data 360 Clean Rooms section.