To understand sales data, use this glossary of terms commonly seen in sales and app reports in Point of Sale.
Sales & Returns
| Term | Definition |
|---|---|
| Order Count | Number of sales or exchange orders completed |
| Units Sold | Number of items sold in sales and as part of exchanges |
| Units Sold per Order | Units Sold / Order Count |
| Gross Sales | Product price × quantity (before tax, shipping, handling, and discounts or promotions) |
| Gross Revenue | Gross Sales + Taxes + Shipping − Discounts |
| Sales After Discounts | Gross Sales − Discounts |
| Refunds | Total amount refunded including tax, discounts, shipping (where applicable) |
| Refunds Excl. Tax | Amount refunded excluding tax, shipping, and handling when identified separately in the transaction |
| Net Sales | Gross Sales − Discounts − Refunds Excl. Tax |
| Net Revenue | Gross Revenue − Refunds |
| Average Order Value (AOV) | Sales After Discounts / Order Count |
| Revenue Per Order | Gross Revenue / Order Count |
| Non-Merch Sales | Sum of Non-Merch Sales |
| Exchange Sales | Total amount of sales present in an exchange |
| Refund Count | Number of total refunded orders (including return leg of an exchange) |
| Units Refunded | Number of items returned in all Refunds |
| Exchanges | Total amount of exchanges from refunds (tax included) |
| Net Refunds | Total amount the customer received from Refunds, after exchanges and new sales (refund sales − Exchange Sales) |
Note If configured, Point of Sale can process store associate attributions with a sales or returns order. The
attribution-related terms in this table are Order Count, Refunds, Net Sales, Refunds Excl. Tax,
and Sales After Discounts.
Others
| Term | Definition |
|---|---|
| Taxes from Gross Revenue | Taxes applied to Gross Revenue |
| Taxes from Refunds | Taxes refunded to customers as part of Refunds |
| Net Taxes | Sales taxes − refund taxes |
| Discounts from Gross Revenue | Total discounts or promotions applied on sales (item-level discounts plus cart-level discounts) |
| Net Discounts | Discounts from Gross Revenue − refunds discounts |