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Advanced Promotion Examples

When you’ve familiarized yourself with the basics of creating a promotion, here are a few ways to customize them.

Required Editions

Add More Discount Targets

A promotion can target a single category or include multiple product discounts. For example, “Spend $50, get $10 off product X or $10 off product Y” or “Spend $50, get $10 off category Z.”

To target multiple categories for a discount, set up multiple promotions, one for each category. For example, in this promotion, “Spend $150, get $10 off category Z and D”, set up separate promotions in the Z and D categories.

Add More Qualifiers

Multiple qualifiers can make a promotion more flexible or more restrictive, depending on your qualifier criteria. If a customer must meet only one qualifier, select Any. To require that a customer meets every qualifier to receive the promotion, select All.

Apply Quantity or Cart Limits

To restrict the number of times a product can receive a promotion, in the discount settings, enter the quantity limit. To restrict the number of times a promotion can apply to a cart, in the promotion details, enter a maximum application per cart. To create more sophisticated promotions, combine these limits. To require that a customer meets the quantity limit before receiving the discount, select Apply discount only when a cart reaches the quantity limit.

Create a Basic BOGO Promotion Deal

To offer a buy-one-get-one (BOGO) deal, use the same product or product category as your discount and qualifier. Because the customer must buy a product at full price to receive the discount on an additional product, in the promotion details, select Exclude qualifying items from discounts.

Example
Example You want to require that a customer buys an item from the Baseball Cap category or an item from the T-shirt category to receive one free pair of athletic socks. The offer can be redeemed only one time per order. To configure this scenario:
  • Add a qualifier for both categories.
  • In the discount details, enter a quantity limit of 1.
  • In the promotion details, set the qualifier criteria to Any.
  • In the promotion details, enter a Maximum Applications Per Cart value of 1.
Example
Example You want to create a modified BOGO deal that offers customers 50% off two bags of Alpine Medium Roast Coffee for every five bags of that same coffee that they purchase. The customer must buy two additional bags, for a total of seven bags, to receive the discount. To configure this scenario:
  • Add a qualifier for Alpine Medium Roast Coffee, and enter a minimum quantity of 5.
  • Add a discount for Alpine Medium Roast Coffee.
  • In the discount details, enter a quantity limit of 2, and select Apply discount only when a cart reaches the quantity limit.
  • In the promotion details, select Exclude qualifying items from discount.

Create Advanced BOGO Promotion Deals

Sometimes merchants or manufacturers require that a discounted item can’t cost more than the least-expensive qualifying item.

Example
Example You want to create a modified BOGO deal that offers customers 50% off a pair of pants when they purchase a shirt. However, the pants must cost less than the shirt.
  • Create your promotion, and set the discount restriction to Limit by Least Expensive Qualifying Product.
  • Add a promotion qualifier.
    • Qualifier: Category > Shirt
    • Qualifier Type: Product category
    • Minimum Quantity: 1
  • Add a discount target.
    • Target: Category > Pants
    • Target Type: Product category
    • Adjustment Type: Percentage Discount
    • Adjustment Percent: 50
    • Quantity Limit: 1

By default, the most expensive items are discounted first, followed by the less expensive items. You can reverse this strategy and discount the least-expensive items first.

Example
Example You want to create a modified BOGO deal that offers customers a free pair of pants when they buy a shirt. If they have two pairs of pants in the cart, the least-expensive pants are free.
  • Create your promotion, and set the discount order to Least Expensive.
  • Add a promotion qualifier.
    • Qualifier: Category > Shirt
    • Qualifier Type: Product category
    • Minimum Quantity: 1
  • Add a discount target.
    • Target: Category > Pants
    • Target Type: Product category
    • Adjustment Type: Percentage Discount
    • Adjustment Percent: 100
    • Quantity Limit: 1

You can create a multiple-discount promotion that requires all discount types to be met before the promotion is applied.

Example
Example You want to create a modified BOGO deal that gives the customer two discounts. If they buy a shirt, they can get a pair of pants at 50% off and $10 off a pair of shoes. All three items must be in the cart before the promotion applies.
  • Create your promotion, and set the target criteria to All.
  • Add a promotion qualifier.
    • Qualifier: Category > Shirt
    • Qualifier Type: Product category
    • Minimum Quantity: 1
  • Add a discount target.
    • Target: Product > Pants
    • Target Type: Product
    • Adjustment Type: Percentage Discount
    • Adjustment Percent: 50
    • Quantity Limit: 1
  • Add another discount target.
    • Target: Product > Shoes
    • Target Type: Product
    • Adjustment Type: Fixed Amount Off Unit Price
    • Adjustment Percent: 10
    • Quantity Limit: 1

Add qualifiers for BOGO promotion deals.

See Also