Understand the shopping behavior of your customers. Review data around active, at-risk, and churned customers.
Required Editions
| View supported editions. |
Which Salesforce Commerce Product Do I Have?
Use filters to select specific time periods and stores (1). Review high-level statistics and charts about your customers (2) and customer lifetime value (3). Understand more about your customers’ purchase behavior (4) and their location and recency, frequency, and monetary value (RFM) score (5).
| CUSTOMER KPI | CALCULATION |
|---|---|
| Active Customers | Customers who actively purchase on the store and are within the store’s attrition period. |
| At-Risk Customers | Customers who are within 20% of the attrition period and are at risk of not buying from the store again. |
| Churned Customers | Customers who have surpassed the attrition period since they last purchased from the store. |
| Attrition Period | The number of days after which a customer is unlikely to purchase from you again. |
| Average Lifetime Value | Total average revenue from a customer over their relationship with the business. |
| Average Order Value | Average value of orders placed by customers in your store. Order value excludes the cost of tax and shipping. |
| Average Purchase Frequency | Average number of orders placed per customer. |
| Average Customer Lifespan | Average number of days between the first and last order date of all your customers |
| New Customers | The number of customers who made their first purchase. |
| Repeat Customers | Customers who made a repeat purchase, with their first purchase occurring before the selected date range. |
| Customer by RFM | Organizes customers by how recently they’ve made a purchase, how often they buy, and the size of their purchases. |