---
schema_version: "1"
id: 2ffc50a7dda80f01a2ed3f947d45c352e5c3425a7a0fa769289e070171e0496c
title: Shopper Intelligence Analytics Dashboard for B2B Stores
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/commerce/264-0-0/comm_intelligence_dashboards_customer.md
canonical_url: https://help.salesforce.com/s/articleView?id=commerce.comm_intelligence_dashboards_customer.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 71a0656ce2e87743f0047e2676753b74e9517cc0dba1ce26664ae2ff3963a171
description: Understand the shopping behavior of your customers. Review data around active, at-risk, and churned customers.
products:
  - Commerce
  - B2B Commerce
release: "264"
---
# Shopper Intelligence Analytics Dashboard for B2B Stores

Understand the shopping behavior of your customers. Review data around active, at-risk, and churned customers.

### Required Editions

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small edition"><colgroup><col></colgroup><tbody><tr class=""><td class="slds-cell-wrap" style="vertical-align:top;"><a href="https://help.salesforce.com/s/articleView?id=commerce.comm_editions.htm&amp;language=en_US" target="_blank">View supported editions</a>.</td></tr></tbody></table>

[Which Salesforce Commerce Product Do I Have?](https://help.salesforce.com/s/articleView?id=commerce.comm_what_product.htm&language=en_US)

Use filters to select specific time periods and stores (1). Review high-level statistics and charts about your customers (2) and customer lifetime value (3). Understand more about your customers’ purchase behavior (4) and their location and recency, frequency, and monetary value (RFM) score (5).

![Shows the various parts of the dashboard, including filters, tabs, charts and tables.](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-commerce-comm-264-0-0-production-enus/d863e308-482a-4dfa-8d20-2a94737d394a/comm/images/comm_intel_shopper_dashboard.png)

 
| CUSTOMER KPI | CALCULATION |
| --- | --- |
| Active Customers | Customers who actively purchase on the store and are within the store’s attrition period. |
| At-Risk Customers | Customers who are within 20% of the attrition period and are at risk of not buying from the store again. |
| Churned Customers | Customers who have surpassed the attrition period since they last purchased from the store. |
| Attrition Period | The number of days after which a customer is unlikely to purchase from you again. |
| Average Lifetime Value | Total average revenue from a customer over their relationship with the business. |
| Average Order Value | Average value of orders placed by customers in your store. Order value excludes the cost of tax and shipping. |
| Average Purchase Frequency | Average number of orders placed per customer. |
| Average Customer Lifespan | Average number of days between the first and last order date of all your customers |
| New Customers | The number of customers who made their first purchase. |
| Repeat Customers | Customers who made a repeat purchase, with their first purchase occurring before the selected date range. |
| Customer by RFM | Organizes customers by how recently they’ve made a purchase, how often they buy, and the size of their purchases. |

#### See Also

- [Inventory Intelligence Analytics Dashboard](https://help.salesforce.com/s/articleView?id=commerce.comm_intelligence_dashboards_inventory.htm&release=264.0.0&type=5 "If you’re using Salesforce Omnichannel Inventory, use this dashboard to get insight into inventory performance. View data about inventory levels and orders across locations and units sold.")
- [Product Intelligence Analytics Dashboard](https://help.salesforce.com/s/articleView?id=commerce.comm_intelligence_dashboards_product.htm&release=264.0.0&type=5 "Get insight into product performance and top-selling categories across regions. View data about low-selling products, product searches, and see which products are frequently bought together.")