B2C Commerce Einstein Recommender Types

A recommender type decides whether an anchor is required, what the anchor is, and determines the general use cases available for applying a recommender on your storefront.

Each recommender configuration is one of five recommender types. The recommender type determines which strategies are available when you configure the recommender. An anchor provides context about the page where the recommender applies to Einstein.

As an example, a recommender type of Product to Product needs the context of the product id of the page being viewed sent to Einstein. Einstein uses this context to potentially recommend products based on the product that the shopper is viewing.

Recommender Type	Anchor	Description
Product to Product	product id	Given a specific product, analyze the product's similarity to other products or the viewing or purchasing behavior of other customers to generate recommendations. Storefronts typically place product-to-product recommendations on the: Product details page (PDP) Cart Mini-cart Wish-list Checkout Note Deploy this recommender type only on pages that have product anchors (PDPs, Cart). Don’t deploy this recommender on pages that have category anchors (category pages), or on pages that have no anchors at all (home page, My Account page). If a page doesn’t have product anchors, the recommendations don’t generate and appear on the storefront.
Products in All Categories	none	Generate recommendations across all categories. Storefronts typically place products-in-all-categories recommendations on the: Home page My Account page My Recommendations page Cart Checkout Wishlist Note Because this recommender type requires no anchor, you can deploy it on any page, including the home page, My Account page, cart, checkout, and wishlist. The recommendations aren’t personalized to the product or category that the shopper is currently viewing, so they render the same regardless of page context. On pages where a product or category anchor is available (such as a product details page or a cart that contains products), use an anchor-based recommender like Product to Product or Complete the Set for more relevant results.
Products in a Category	category id	Given a specific category, generate recommendations for products that are in the category. Storefronts typically place products-in-a-category recommendations on the category page. Note Deploy this recommender type only on pages that have category anchors (category pages). Don’t deploy on pages that have product anchors (PDPs, Cart), or on pages that have no anchors (home page, My Account page).
Recently Viewed	none	Generate recommendations by simply including products recently viewed by the customer. Storefronts can place recently viewed recommendations on any page.
Complete the Set	product id	Recommends complementary items for apparel sets, home furnishings, and cosmetic and beauty products.