As part of your omni-channel strategy, you can get a detailed breakdown of how your B2C Commerce orders originate in GMV reports.
Using order object attributes, assign values during basket creation that specify an order's creation source, such as its business type or channel, as follows:
| Order attribute | Attribute values | Comments |
|---|---|---|
businessType
|
B2C B2B |
Business to Consumer Business to Business |
channelType
|
All None Storefront Call Center Marketplace Online Reservation Data Security Standard (DSS) Store Facebook Ads Instragram Commerce Subscriptions CSC |
- - - - Affiliate - In-store Orders placed by in-store applications. Social media " - - Orders placed from Customer Service Center |
Business Type Order Source
Use the Business Type order attribute to indicate the type of business from
which an order originated (B2C or B2B). This attribute provides a level of granularity within
order objects and GMV reports that can help determine how GMV rates apply.
Use the Salesforce B2C Commerce Script API dw.LineItemCtnr.getBusinessType
and dw.Basket.setBusinessType methods to assign a Business
Type attribute to an order during basket creation and then write the attribute to
the order object.
Orders imported into B2C Commerce can include a Business Type attribute
value. Exported orders contain this attribute and its corresponding value. If the
Business Type value is Null, a Null value is exported. In the GMV reports,
however, the attribute is assigned the default value of B2C.
GMV reports include a Business Type column, which shows B2C
or B2B. (A Null Business Type appears as
B2C.)
Business Manager includes the Business Type attribute as part of the search
criteria on the Order Search page Advanced tab.
Business Type attribute was available and enabled
for all customers. To see the specific values available via this order attribute within your
application (for example, GMV reports, Business Manager, and order objects), change your
application (via the B2C Commerce Script API) to assign and use the two supported values.
You’ll automatically see a Business Type column on your GMV reports. If you
don't change your B2C Commerce Script API calls to use the Business Type
attribute, the Business Type value in your order objects is set to Null, and
the value on the GMV reports is B2C.
Channel-Specific Order Source
Use the Channel Type order attribute to indicate the type of channel from
which an order originated (Storefront, Call Center, DSS, or Marketplace). This attribute
provides a level of granularity within order objects and GMV reports that can help determine
how GMV rates apply.
Use the B2C Commerce Script API dw.LineItemCtnr.getChannelType and
dw.Basket.setChannelType methods to assign a Channel Type
attribute to an order during basket creation and then write the attribute to the order
report.
Orders imported into B2C Commerce can include a Channel Type value. Exported
orders contain this attribute and its corresponding value. If the Channel
Type value is Null, a Null value is exported. In the GMV reports, however, the
attribute is assigned the default value of Storefront.
GMV reports include a Channel Type column, which shows one of the attribute
values (Call Center, DSS, Marketplace, or Storefront). (A Null Channel Type
appears as Storefront.)
Business Manager includes the Channel Type attribute as part of the search
criteria on the Order Search page Advanced tab.
Channel Type attribute was available and enabled
for all customers. To see the specific values available via this order attribute within your
application (for example, GMV reports, Business Manager, and order objects), change your
application (via the B2C Commerce Script API) to assign and use the four supported values.
You’ll automatically see a Channel Type column on your GMV reports. If you
don't change your B2C Commerce Script API calls to use the Channel Type
attribute, the Channel Type value in your order objects is set to Null, and
the value on the GMV reports is Storefront.
Channel type "Customer Service Center" can't be set by Script API.