Add consent requests to your site to capture shopper emails and grow your marketing campaigns. Consent requests consume Data 360 credits. Contact your account executive to learn more about credit usage.
Before you set up consents, make sure that you’ve completed the prerequisites. See Prerequisites for B2C Commerce with Agentforce Marketing.
- Set Up a SLAS Client for Shopper Consents on PWA Storefront
If you have a PWA storefront, set up a Shopper Login and API Access Service (SLAS) client for your B2C Commerce instance to request access tokens. - Define the Channels to Capture Shopper Consent
In Salesforce, select the channel types that you want to use to send notifications to shoppers, such as email, SMS, or WhatsApp. To use an engagement channel, create an attribute definition in your B2C Commerce instance and map it to the channel’s Salesforce record ID. - Create a Shopper Consent
Directly connect with your B2C Commerce shoppers by getting permission to send marketing communications according to the terms that you outline in the consent request. - Enable or Disable a Consent
After you enable a consent, it appears on your B2C Commerce site in the consent components that you’ve configured. - Shopper Consent Capture on PWA Kit and SFRA Storefronts
B2C Commerce with Agentforce Marketing supports consent capture on PWA Kit and SFRA storefronts. On PWA Kit, consent capture is available only for email subscriptions and can appear only in the footer. On SFRA storefronts, consent capture is available for SMS, email, and WhatsApp, and can appear in the footer, registration page, or checkout. - Sync Shopper Consents from Data Cloud to B2C Commerce
Data 360 and B2C Commerce store shopper consent preferences separately. Create a flow that pushes opt-out updates from Data 360 to B2C Commerce using a prebuilt template.