Use the B2C Commerce Reports & Dashboards Einstein Dashboard to review the performance of Einstein recommendations. The data can help you develop recommendation strategies that increase conversion and revenue.
The dashboard has metrics for average order value, adds to cart, and cart conversion, and shows Einstein recommendations over time.
By default, the dashboard displays a summary view across all sites, with the ability to review details by site. It also includes the ability to filter by site and date range.
| Term | Definition |
|---|---|
| Recommendation Name | Known as recommendation zone or Recommender in Einstein Data. A Recommender is always associated with one or more content slots. |
| Views | The number of times content slots associated with a recommender appear to a site visitor in a given time period. It doesn't matter if the slot is rendered "below the fold". The content slot counts as a view if it’s served on the page that the visitor views. |
| Clicks | Number of times the user clicks any product displayed in the content slot associated with a Recommender. |
| CTR | Click-Through-Rate measured as Clicks/Views |
| Adds To Cart | The number of distinct products added to a cart where that product was the first one the shopper clicked within a Recommender. The add-to-cart must occur in the same session or up to 7 consecutive days following the click event. Only products the shopper clicked and added to the cart within 7 consecutive days are attributed to that Recommender. |
| ATC Rate | Add-to-Cart Rate measured as Add-to-Cart/Clicks. |
| Conversions or products purchased | The number of distinct products purchased, not orders placed, when the product is the first one clicked from within a Recommender. The purchase must occur in the same session or up to 7 consecutive days following the Click event. |
| Conversion Rate | Calculated as Conversions/Add-to-Cart. |
| Attributed Revenue |
The merchandise value of a converted product. Note B2C Commerce attributes
revenue to a recommender when:
|
Attributed Revenue
The Attributed Revenue report tracks, at the currency level, the daily monetary impact of products added directly to the cart and purchased from a recommendation slot on the page. A positive trend indicates that your recommendations influence revenue. A negative trend can indicate a need to modify your recommendation strategy.
To track revenue, the metric follows four Einstein attributable shopper events: recommender view, recommender product click, add to cart, and checkout. B2C Commerce attributes revenue to Einstein only when the shopper adds the item to the cart within 7 days of the last Einstein recommender click, and checkout occurs within 7 days from the add-to-cart action.
For Example:
- Day 1 Recommender View–Shopper A visits a sit page with a recommender for the XYZ t-shirt.
- Day 1 Recommender Product Click–Shopper A clicks the same recommender for the XYT t-shirt.
- Day 7 Add to Cart–Shopper A adds the XYZ t-shirt to their cart.
- Day 14 Checkout–Shopper A completes the checkout for the t-shirt.
In this scenario, B2C Commerce attributes the revenue for the completed order to Einstein on day 1, the last time Shopper A clicked the recommender for the XYZ t-shirt. B2C Commerce attributes revenue to Einstein only when the shopper adds the item to the cart within 7 days of the last Einstein recommender click, and checkout occurs within 7 days from the add-to-cart action. It’s possible to see revenue associated with a recommender up to 14 days after the recommender click event.
Click Through Rate
The Click Through Rate report plots, the percentage of Einstein recommendations that result in click throughs. The click through rate gives you insight into how customers receive recommendations. For example, a positive trend suggests your recommendations generate product interest.
Adds To Cart
The Adds To Cart report plots the number of items added to customer carts as a result of click-throughs on Einstein recommendations. Use the add-to-cart data to evaluate the general success of recommendations over time. For example, a successful recommendation strategy shows a positive trend in add to cart rates.
Cart Conversion Rate
The Cart Conversion Rate report shows the percentage of recommendation clicks that result in purchased orders. A high conversion rate suggests a positive customer response to your recommendation strategy.
Performance by Recommendation
Use the Performance by Recommendation report to evaluate the performance of individual Einstein recommendation. For each recommendation, the report lists the following metrics:
- Clicks
- CTR
- Adds To Cart
- Conversions
- Attributed Revenue
Use the report to evaluate how customers respond to a specific recommendation. For example, a recommendation with a high number of clicks but a low conversion rate can indicate a need to modify the recommendation target.
Value of Conversion
Select a recommendation, listed in the Performance by Recommendation table, and review conversion data for that recommendation. For the selected recommendation, the table lists the recommendation name and the following metrics:
- Views
- Clicks
- Cart Adds
- Products purchased
- Attributed Revenue
Review conversion metrics for products targeted by the recommendation. For each product, the table lists the following metrics:
- ID
- Product Name
- Views
- Clicks
- CTR
- Cart Adds
- ATC Rate
- Products Purchased
- Cart Conversion
- Revenue Attributed