B2C Commerce provides several ways to bring your commerce data into Data 360 for harmonization, insights, and personalization.
- Ingesting B2C Commerce Domain Data
Ingest domain data from B2C Commerce—including products, sales orders, customer profiles, and custom attributes for products and customer profiles—into Data 360 using the Apache Iceberg connector. - Ingesting B2C Commerce Analytical Data
Ingest aggregated analytical data from the B2C Commerce Data Lakehouse into Data 360 using the Salesforce B2C Commerce Intelligence Connector. - Ingesting B2C Commerce Engagement Events
As shoppers interact with B2C Commerce storefronts, they generate engagement events, such as adding an item to a cart or starting checkout. Ingest this real-time data into Data 360 for harmonization, insights, and personalization.