Use B2C Commerce Einstein Commerce Insights to perform shopper basket analysis.
When using Einstein Commerce Insights, keep the following in mind:
- Commerce Insights captures the order and product feeds daily, but you can change the frequency.
- Commerce Insights loads the previous week’s data (Sunday to Saturday of the previous calendar week). But insights up to the past 30 days are available.
- Product images aren't cached. If a product is out of stock or no longer offered, you can receive a missing image notification.
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(Optional) On the Commerce Insights page, select a category.
The report uses the catalog feed’s category hierarchy, which is defined in Business Manager.
Note The report displays the top 50 items. To narrow down results or display specific items, navigate through specific categories. -
Select a date range for the report.
The default is the previous week’s data from Sunday to Saturday.
Note If data is missing, the orange icon provides details. -
Select a metric to sort your data.
Baskets―The collection of all online purchases submitted by a uniquely identified customer within a calendar day (12:00 AM ET to 11:59 PM ET).
Sales―The online sales amount, excluding shipping and taxes, in the site’s default locale currency. The number doesn't include returned items or products purchased through other channels.
Units―The net sales units aggregated by product.