The Fundraising Performance Analytics app reports on metrics that help nonprofits measure the impact of fundraising.
The Fundraising Performance Analytics app includes these key performance indicators (KPIs).
| Total Donors | Total Donors Current Year |
| Total New Donors | Donor Type - New |
| Total Recurring Donors | Donor Type - Recaptured, Upgraded, Same, Downgraded |
| Total Donations | Total Donations Current Year |
| Total Giving | Total Giving Current Year |
| Net Growth in Donors | Current Year Total Donors - Last Year Total Donors |
| Net Growth in Giving | Current Year Total Giving - Last Year Total Giving |
| Rate of Growth in Donors | (Current Year Total Donors - Last Year Total Donors) / Last Year Total Donors * 100 |
| Rate of Growth in Giving | (Current Year Total Giving - Last Year Total Giving) / Last Year Total Giving * 100 |
| Donor Retention Rate | Total Donors that gave Current Year (Same, Upgraded, Downgraded) / Total Donors Last Year * 100 |
| Donation Retention Rate | Total Retained Donations Current Year (Same, Upgraded, Downgraded) / Total Donations Last Year * 100 |
| Donor Attrition Rate | Total Donors that didn’t give Current Year (Lapsed New & Repeat) / Total Last Year Donors * 100 |
| Donation Attrition Rate | Total Lost Donations Current Year (Lapsed New & Repeat) / Total Last Year Donations * 100 |
| Donor Participation Rate | Total Donors Current Year (Recaptured, Upgraded, Same) / Total Donors Current Year * 100 |
| Donor Recapture/Reactivation Rate | Total Donors Current Year (Recaptured) / Total Donors Current Year * 100 |
| Donor Churn | Total Gained Donors Current Year (New, Recaptured) - Total Lost Donors Current Year (Lapsed New & Repeat) / Total Donors Current Year * 100 |
| Average Gift $ | Total Giving Current Year / Total Gifts Current Year |
| Average Giving $ per Donor | Total Giving Current Year / Total Donors Current Year |
| Average Number of Gifts per Donor | Total Gifts Current Year / Total Donors Current Year |
| Average Gift $ per Donor | Total Donor Average Gift $ / Total Donors Current Year |
The categories for gains and losses are based on these definitions.
- New—First-time donors for the current year.
- Recaptured—Lapsed donors who gave again in the current year.
- Upgraded—Donors who gave more in the current year than in the previous year.
- Same—Donors who gave the same amount as in the previous year.
- Downgraded—Donors who gave less than in the previous year.
- Lapsed new—First-time donors in the previous year who didn’t give in the current year.
- Lapsed repeat—Donors who gave in the previous and prior years but not in the current year.