Creates or revises copy for any text-based property for campaigns and initiatives,
including paragraph, heading, email subject line and preheader, and SMS message. Users can revise
generated text by entering a different key message or target audience or by selecting a different
tone.
Required Editions
| Available in: Lightning Experience |
| Available in: Salesforce Enterprise and Unlimited Editions with the
Marketing Cloud Next Growth or Advanced Edition, or the Einstein for Sales, Einstein
for Service, or Einstein Platform add-on. |
Action Details
| API Name |
DraftOrRefineTextForProperty |
| Reference Action Type |
Standard Action |
| Does this action execute one or more prompt templates? |
Yes |
Marketing Cloud: Draft Content and Prompt Templates
This action calls an internal invocable action, which uses internal-only prompt templates to
create and revise emails, SMS messages, and other text in the content builder.
Considerations
- The Draft Content action can draft or revise text in a component that’s already on the
canvas, but it can’t add or remove a component from the canvas.
- To generate or revise a subject line or preheader for an email, use the sparkle button
in the email’s property panel. To generate or revise a
paragraph or heading, use the sparkle button 
on the component toolbar.
- When an AI agent creates a campaign, it uses the key message and target audience of the
campaign’s associated brief to ground its text generation. You can then ask the agent to revise
the text based on a different key message or target audience.
- If a brand is selected for an email, the tone of the generated text matches the default tone
in the brand—for example, professional, casual, or urgent. You can select a different tone to
revise the text.
