---
schema_version: "1"
id: 46ea94e4cebbdb88c809aace65951bc1f4e28615586b8f23971a2ed64228672f
title: Marketing | Draft Content
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/ai/264-0-0/copilot_actions_ref_mc_draft_content.md
canonical_url: https://help.salesforce.com/s/articleView?id=ai.copilot_actions_ref_mc_draft_content.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: d20df63aff6c30ae423c13af043f10ac691860d3b7c0e7ccf3495ec5856f4a86
description: Creates or revises copy for any text-based property for campaigns and initiatives, including paragraph, heading, email subject line and preheader, and SMS message. Users can revise generated text by entering a different key message or target audience or by selecting a different tone.
products:
  - Agentforce
  - Cross Cloud
release: "264"
---
# Marketing | Draft Content

Creates or revises copy for any text-based property for campaigns and initiatives, including paragraph, heading, email subject line and preheader, and SMS message. Users can revise generated text by entering a different key message or target audience or by selecting a different tone.

### Required Editions

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small edition"><colgroup><col></colgroup><tbody><tr class=""><td class="slds-cell-wrap" style="vertical-align:top;">Available in: Lightning Experience</td></tr><tr class=""><td class="slds-cell-wrap" style="vertical-align:top;">Available in: Salesforce <strong>Enterprise</strong> and <strong>Unlimited</strong> Editions with the Marketing Cloud Next Growth or Advanced Edition, or the Einstein for Sales, Einstein for Service, or Einstein Platform add-on.</td></tr></tbody></table>

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small permission">
      <colgroup>
        <col style="width:50%">
        <col style="width:50%">
      </colgroup>
      <thead class="slds-text-title_caps ">
        <tr class="">
          <th scope="col" class="slds-cell-wrap" style="text-align:center;vertical-align:top;" id="d126454e64">User Permissions Needed</th>
          <th scope="col" class="slds-cell-wrap" style="vertical-align:top;" id="d126454e67">&nbsp;</th>
        </tr>
      </thead>
      <tbody>
        <tr class="">
          <td class="slds-cell-wrap" colspan="2" style="vertical-align:top;" headers="d126454e64 d126454e67 ">See <a href="https://help.salesforce.com/s/articleView?id=ai.agent_actions_common_perms.htm&amp;type=5&amp;language=en_US" target="_blank">Common User Access for Standard Agent
              Actions</a>.</td>

        </tr>
      </tbody>
    </table>

## Action Details

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small "><colgroup><col style="width:50%"> <col style="width:50%"></colgroup><tbody><tr class=""><td class="slds-cell-wrap" style="vertical-align:top;">API Name</td><td class="slds-cell-wrap" style="vertical-align:top;">DraftOrRefineTextForProperty</td></tr><tr class=""><td class="slds-cell-wrap" style="vertical-align:top;">Reference Action Type</td><td class="slds-cell-wrap" style="vertical-align:top;">Standard Action</td></tr><tr class=""><td class="slds-cell-wrap" style="vertical-align:top;">Does this action execute one or more prompt templates?</td><td class="slds-cell-wrap" style="vertical-align:top;">Yes</td></tr></tbody></table>

## Marketing Cloud: Draft Content and Prompt Templates

This action calls an internal invocable action, which uses internal-only prompt templates to create and revise emails, SMS messages, and other text in the content builder.

## Considerations

- The Draft Content action can draft or revise text in a component that’s already on the canvas, but it can’t add or remove a component from the canvas.
- To generate or revise a subject line or preheader for an email, use the sparkle button ![Property panel sparkle button](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-ai-generative_ai-264-0-0-production-enus/f8ef6498-d7b2-44e3-9b34-ffd5a850aae9/generative_ai/images/gen_ai_icon_sparkle_white.png) in the email’s property panel. To generate or revise a paragraph or heading, use the sparkle button ![Component toolbar sparkle button](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-ai-generative_ai-264-0-0-production-enus/f8ef6498-d7b2-44e3-9b34-ffd5a850aae9/generative_ai/images/gen_ai_icon_sparkle-blue.png) on the component toolbar.
- When an AI agent creates a campaign, it uses the key message and target audience of the campaign’s associated brief to ground its text generation. You can then ask the agent to revise the text based on a different key message or target audience.
- If a brand is selected for an email, the tone of the generated text matches the default tone in the brand—for example, professional, casual, or urgent. You can select a different tone to revise the text.