B2B Commerce | Get Account Category Churn

Retrieves product categories that an account stopped purchasing from for a specific store. Use this action to detect category churn patterns by analyzing purchasing behavior over a 6-12 month period and comparing it to recent activity, enabling you to create targeted win-back campaigns that re-engage customers in abandoned product categories before they fully disengage. This action requires Salesforce Data Cloud.

Required Editions

Available in: Lightning Experience
Available in: Enterprise, Performance, Unlimited, and Developer Editions with Foundations, or Agentforce 1 or Einstein 1 Editions
User Permissions Needed  
See Common User Access for Standard Agent Actions.

Action Details

API Name GetAccountCategoryChurnIA
Reference Action Type Standard Action
Does this action execute one or more prompt templates? No
Required Setup Agentforce Skills for Merchandising for Commerce