Retrieves engagement metrics, such as open rates, clicks or unsubscribes, for a
specific campaign and generates key insights about the campaign’s performance. For example,
recommend different subject lines or add more time between email sends to prevent subscriber
fatigue.
Required Editions
| Available in: Lightning Experience |
| Available in: Enterprise and Unlimited Editions with Foundations
and Marketing Cloud Next |
Action Details
| API Name |
IdentifyBusinessUnit |
| Reference Action Type |
Standard Action |
| Reference
Action |
Marketing Cloud: Identify Business Unit |
| Does this action execute one or more prompt templates? |
No |
| Required Setup |
Enable AI Features in Marketing Cloud
|
Guidelines and Considerations
- This action is intended for use only in Marketing Cloud campaigns.
- Type "skip" to bypass this action in the rare case it asks you to select a business unit
when your org doesn’t have business units.
