---
schema_version: "1"
id: 120946e51e883e3dfe7338a30489b0bdc3b82116e7913aa8935b7d2fbe3f27b1
title: Marketing | Identify Business Unit
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/ai/264-0-0/agent_ref_identify_business_unit.md
canonical_url: https://help.salesforce.com/s/articleView?id=ai.agent_ref_identify_business_unit.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 71f3905880822c0de7dec8de6016d62733d5d0cf671026f6c72329507ca56ba1
description: Retrieves engagement metrics, such as open rates, clicks or unsubscribes, for a specific campaign and generates key insights about the campaign’s performance. For example, recommend different subject lines or add more time between email sends to prevent subscriber fatigue.
products:
  - Agentforce
  - Cross Cloud
release: "264"
---
# Marketing | Identify Business Unit

Retrieves engagement metrics, such as open rates, clicks or unsubscribes, for a specific campaign and generates key insights about the campaign’s performance. For example, recommend different subject lines or add more time between email sends to prevent subscriber fatigue.

### Required Editions

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small edition"><colgroup><col></colgroup><tbody><tr class=""><td class="slds-cell-wrap" style="vertical-align:top;">Available in: Lightning Experience</td></tr><tr class=""><td class="slds-cell-wrap" style="vertical-align:top;">Available in: <strong>Enterprise</strong> and <strong>Unlimited</strong> Editions with Foundations and Marketing Cloud Next</td></tr></tbody></table>

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small permission">
      <colgroup>
        <col style="width:50%">
        <col style="width:50%">
      </colgroup>
      <thead class="slds-text-title_caps ">
        <tr class="">
          <th scope="col" class="slds-cell-wrap" style="text-align:center;vertical-align:top;" id="d165755e64">User Permissions Needed</th>
          <th scope="col" class="slds-cell-wrap" style="vertical-align:top;" id="d165755e67">&nbsp;</th>
        </tr>
      </thead>
      <tbody>
        <tr class="">
          <td class="slds-cell-wrap" colspan="2" style="vertical-align:top;" headers="d165755e64 d165755e67 ">See <a href="https://help.salesforce.com/s/articleView?id=ai.agent_actions_common_perms.htm&amp;type=5&amp;language=en_US" target="_blank">Common User Access for Standard Agent
              Actions</a>.</td>

        </tr>
      </tbody>
    </table>

## Action Details

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small "><colgroup><col style="width:50%"> <col style="width:50%"></colgroup><tbody><tr class=""><td class="slds-cell-wrap" style="vertical-align:top;">API Name</td><td class="slds-cell-wrap" style="vertical-align:top;">IdentifyBusinessUnit</td></tr><tr class=""><td class="slds-cell-wrap" style="vertical-align:top;">Reference Action Type</td><td class="slds-cell-wrap" style="vertical-align:top;">Standard Action</td></tr><tr class=""><td class="slds-cell-wrap" style="vertical-align:top;">Reference Action</td><td class="slds-cell-wrap" style="vertical-align:top;">Marketing Cloud: Identify Business Unit</td></tr><tr class=""><td class="slds-cell-wrap" style="vertical-align:top;">Does this action execute one or more prompt templates?</td><td class="slds-cell-wrap" style="vertical-align:top;">No</td></tr><tr class=""><td class="slds-cell-wrap" style="vertical-align:top;">Required Setup</td><td class="slds-cell-wrap" style="vertical-align:top;"><a href="https://help.salesforce.com/s/articleView?id=mktg.mktg_admin_setup_einstein.htm&amp;type=5&amp;language=en_US" target="_blank"><u>Enable AI Features in Marketing Cloud</u></a></td></tr></tbody></table>

## Guidelines and Considerations

- This action is intended for use only in Marketing Cloud campaigns.
- Type "skip" to bypass this action in the rare case it asks you to select a business unit when your org doesn’t have business units.