---
schema_version: "1"
id: 850ca3d45cc4a687cf8abdf0821a5e5786ea2721b7a8b42b4eaaea64e131e082
title: Retail Execution
collection: legacydeveloper
version: current
locale: en-us
portal_url: https://docs.salesforce.com/legacydeveloper/current/en-us/retail_api/cg_retail_execution_wrapper.md
canonical_url: https://developer.salesforce.com/docs/atlas.en-us.retail_api.meta/retail_api/cg_retail_execution_wrapper.htm
source_site: developer.salesforce.com
content_type: documentation
content_hash: 9a9cc6a2ed85f2cdd5985f89d30f2100c9c71545646cd8b55daabd5669259890
description: With Retail Execution, a sales manager can plan store visits for field representatives and analyze the business’s health across stores.
---
# Retail Execution

With Retail Execution, a sales manager can plan store visits for field representatives and analyze the business’s health across stores.

- **[Standard Objects for Retail Execution](https://developer.salesforce.com/docs/atlas.en-us.retail_api.meta/retail_api/sforce_api_objects_retail_overview.htm)**  
    The consumer goods data model provides objects and fields to support retail execution.
- **[Associated Objects for Retail Execution](https://developer.salesforce.com/docs/atlas.en-us.retail_api.meta/retail_api/cg_retail_associated_objects.htm)**  
    This section provides a list of objects associated to Retail Execution standard objects with their standard fields.
- **[Custom Objects for Retail Execution](https://developer.salesforce.com/docs/atlas.en-us.retail_api.meta/retail_api/sforce_api_objects_236_custom_objects.htm)**  
    The consumer goods data model provides objects and fields to support Retail Execution (RE).
- **[Standard DLO to DMO Mappings](https://developer.salesforce.com/docs/atlas.en-us.retail_api.meta/retail_api/c360dm-standard_mappings.htm)**  
    Many Salesforce standard objects that are ingested as data lake objects (DLOs) have standard mappings to data model objects (DMOs). View detailed information about how Salesforce standard objects map to DMOs, including field-level mappings and object relationships.
- **[Retail Execution Standard Metadata APIs](https://developer.salesforce.com/docs/atlas.en-us.retail_api.meta/retail_api/con_metadata_api.htm)**  
    Metadata API enables you to access some entities and feature settings that you can customize in the user interface.
- **[Retail Order Customization](https://developer.salesforce.com/docs/atlas.en-us.retail_api.meta/retail_api/retail_order_ui_customization.htm)**  
    Customize the order proposal list and the order screens, such as Order Header, Order Details, Order Items, Add Items, and Free Items by creating an Apex customization hook.
- **[Sync Management](https://developer.salesforce.com/docs/atlas.en-us.retail_api.meta/retail_api/cg_retail_sync_management.htm)**  
    Sync Management is part of Retail Execution and it ensures that the information available in web portal and mobile application is the same.
- **[Direct Store Delivery](https://developer.salesforce.com/docs/atlas.en-us.retail_api.meta/retail_api/cg_retail_direct_store_delivery.htm)**  
    Direct Store Delivery (DSD) is a supply chain model where a manufacturer sells goods directly to retailers. You can process orders, payments, deliveries, and returns by using DSD.
- **[Einstein Visit and Activity Recommendation](https://developer.salesforce.com/docs/atlas.en-us.retail_api.meta/retail_api/cg_retail_einstein_visit_and_activity_recommendation.htm)**  
    This section provides a list of objects and fields that are related to Einstein Visit and Activity Recommendation.