SocialPersona

Represents a snapshot of a contact's profile on a social network such as Facebook or Twitter. This object is available in API version 22.0 and later.

Supported Calls

create(), delete(), describeLayout(), describeSObjects(), getDeleted(), getUpdated(), query(), retrieve(), search(), undelete(), update(), upsert()

Fields

Field Name	Details
AreWeFollowing	Type boolean Properties Create, Defaulted on create, Filter, Group, Sort, Update Description Specifies whether a Salesforce social account is following the social persona or not.
AuthorLabels	Type string Properties Create, Filter, Group, Nillable, Sort, Update Description Comma-separated list of author type tags.
AvatarUrl	Type string Properties Nillable Description Retrieves the user's social network avatar. It's a read-only field and you can't specify or update its value.
Bio	Type textarea Properties Create, Nillable, Update Description Biography of the social persona.
ExternalId	Type string Properties Create, Filter, Group, Nillable, Sort, Update Description ID of the social persona on the social network.
ExternalPictureURL	Type url Properties Create, Filter, Group, Nillable, Sort, Update Description URL to the picture of the social persona on the social network.
Followers	Type int Properties Create, Filter, Group, Nillable, Sort, Update Description Number of followers that the social persona has.
Following	Type int Properties Create, Filter, Group, Nillable, Sort, Update Description Number of people that the social persona is following.
InfluencerScore	Type int Properties Create, Filter, Group, Nillable, Sort, Update Description Radian6 score describing the influence of the social persona. No longer used.
IsBlacklisted	Type boolean Properties Create, Defaulted on create, Filter, Group, Sort, Update Description Specifies whether the social persona is blacklisted or not.
IsDefault	Type boolean Properties Create, Defaulted on create, Filter, Group, Sort, Update Description Specifies whether the social persona supplies the default avatar image that’s displayed on the contact or account.
IsFollowingUs	Type boolean Properties Create, Defaulted on create, Filter, Group, Sort, Update Description Specifies whether the social persona is following a Salesforce social account or not.
IsVerified	Type boolean Properties Create, Defaulted on create, Filter, Group, Sort, Update Description Specifies whether the social persona is verified or not.
LastReferencedDate	Type dateTime Properties Filter, Nillable, Sort Description Date and time when the social persona was last referenced.
LastViewedDate	Type dateTime Properties Filter, Nillable, Sort Description Date and time when the social persona was last viewed.
ListedCount	Type int Properties Create, Filter, Group, Nillable, Sort, Update Description Radian6 field. No longer used.
MediaProvider	Type string Properties Create, Filter, Group, Nillable, Sort, Update Description Social network of the social persona.
MediaType	Type string Properties Create, Filter, Group, Nillable, Sort, Update Description Social network type of the social persona.
Name	Type string Properties Create, Filter, Group, idLookup, Sort, Update Description Name of the social persona.
NumberOfFriends	Type int Properties Create, Filter, Group, Nillable, Sort, Update Description Number of friends that the social persona has.
NumberOfTweets	Type int Properties Create, Filter, Group, Nillable, Sort, Update Description Number of tweets made by the social persona.
ParentId	Type reference Properties Create, Filter, Group, Sort, Update Description ID of the contact parent record for the social persona. This is a polymorphic relationship field. Relationship Name Parent Relationship Type Lookup Refers To Account, Contact, Lead, SocialPost
ProfileType	Type picklist Properties Create, Filter, Group, Nillable, Restricted picklist, Sort, Update Description Type of profile. Values are: `Person` `Page`
ProfileUrl	Type url Properties Create, Filter, Group, Nillable, Sort, Update Description URL for the profile.
Provider	Type picklist Properties Create, Filter, Group, Restricted picklist, Sort, Update Description Social network, such as Facebook or Twitter, of the social persona.
R6SourceId	Type string Properties Create, Filter, Group, Nillable, Sort, Update Description ID of the social persona in Social Studio.
RealName	Type string Properties Create, Filter, Group, Nillable, Sort, Update Description Real name of the social persona.
SourceApp	Type string Properties Create, Filter, Group, Nillable, Sort Description Salesforce product that created the social persona.
TopicType	Type string Properties Create, Filter, Group, Nillable, Sort, Update Description Type of topic, such as keyword or managed.

Usage

The fields on a SocialPersona object don’t provide real-time data. They provide a snapshot of information from the last time Salesforce collected a post from the social persona. Many of the Radian6-related fields are no longer accurate or used.

Associated Objects

This object has the following associated objects. Unless noted, they are available in the same API version as this object.

SocialPersonaHistory (API version 26.0): History is available for tracked fields of the object.