--- schema_version: "1" id: 569df378a444e932b28e94de64a3ee8103037bbfc898a9b1e8918cdb9d58d0a0 title: MarketingTactic collection: legacydeveloper version: current locale: en-us portal_url: https://docs.salesforce.com/legacydeveloper/current/en-us/object_reference/sforce_api_objects_marketingtactic.md canonical_url: https://developer.salesforce.com/docs/atlas.en-us.object_reference.meta/object_reference/sforce_api_objects_marketingtactic.htm source_site: developer.salesforce.com content_type: documentation content_hash: d8349e73271ce6a7e1ee14ab4edb2abc50e9fe4faa0b4a2c40bda2bff2bfe9c0 description: Represents a single executable unit of work for a campaign or marketing program that combines marketing content with a specific delivery method, such as an email or a social post. This object is available in API version 68.0 and later. --- # MarketingTactic Represents a single executable unit of work for a campaign or marketing program that combines marketing content with a specific delivery method, such as an email or a social post. This object is available in API version 68.0 and later. ## Supported Calls create(), delete(), describeLayout(), describeSObjects(), getDeleted(), getUpdated(), query(), retrieve(), search(), undelete(), update(), upsert() ## Special Access Rules Marketing Planning and Operations must be available to access this object. See [Availability of Marketing Planning and Operations](https://help.salesforce.com/s/articleView?id=mktg.mktg_pln_oper_setup_editions.htm&language=en_US). ## Fields | Field | Details | | --- | --- | | BusinessUnitId | Type reference Properties Create, Filter, Group, Nillable, Sort, Update Description The ID of the business unit that the marketing tactic belongs to. This field is a relationship field. Relationship Name BusinessUnit Refers To BusinessUnit | | CampaignId | Type reference Properties Filter, Group, Nillable, Sort Description The ID of the campaign that the marketing tactic belongs to. This field is a relationship field. Relationship Name Campaign Refers To Campaign | | Description | Type textarea Properties Create, Update Description The description of the marketing tactic. | | ExternalSystemIdentifier | Type string Properties Create, Filter, Group, Nillable, Sort, Update Description The unique identifier of the marketing tactic in an external system. | | LastReferencedDate | Type dateTime Properties Filter, Nillable, Sort Description The timestamp when the current user last accessed this record indirectly, for example, through a list view or related record. | | LastViewedDate | Type dateTime Properties Filter, Nillable, Sort Description The timestamp when the current user last viewed this record or list view. If this value is null, and LastReferencedDate is not null, the user accessed this record or list view indirectly. | | MarketingProgramId | Type reference Properties Filter, Group, Nillable, Sort Description The ID of the marketing program that the marketing tactic belongs to. This field is a relationship field. Relationship Name MarketingProgram Refers To MarketingProgram | | MarketingTacticTemplateId | Type reference Properties Create, Filter, Group, Nillable, Sort Description The ID of the marketing tactic template that was used to create the marketing tactic. This field is a relationship field. Relationship Name MarketingTacticTemplate Refers To MarketingTacticTemplate | | Name | Type string Properties Create, Filter, Group, idLookup, Sort, Update Description The name of the marketing tactic. | | OverallComplianceStatus | Type picklist Properties Defaulted on create, Filter, Group, Nillable, Restricted picklist, Sort Description Specifies the compliance status of the marketing tactic, based on the reviews of all applicable compliance controls. Possible values are: - Compliant - NotCompliant—Not Compliant - NotStarted—Not Started The default value is NotStarted. | | OwnerId | Type reference Properties Create, Defaulted on create, Filter, Group, Sort, Update Description The ID of the owner of the marketing tactic record. This field is a polymorphic relationship field. Relationship Name Owner Refers To Group, User | | SourceReferenceId | Type reference Properties Create, Filter, Group, Nillable, Sort, Update Description The ID of the campaign or marketing program that the marketing tactic belongs to. This field is a polymorphic relationship field. Relationship Name SourceReference Refers To Campaign, MarketingProgram | | Status | Type picklist Properties Create, Defaulted on create, Filter, Group, Nillable, Restricted picklist, Sort, Update Description Specifies the status of the marketing tactic. Possible values are: - Active - Complete - Draft - InActive—Inactive - OnHold—On Hold The default value is Draft. | | Type | Type picklist Properties Create, Filter, Group, Nillable, Sort, Update Description Specifies the type of marketing tactic. | ## Associated Objects This object has the following associated objects. If the API version isn’t specified, they’re available in the same API versions as this object. Otherwise, they’re available in the specified API version and later. [MarketingTacticFeed](https://developer.salesforce.com/docs/atlas.en-us.object_reference.meta/object_reference/sforce_api_associated_objects_feed.htm "StandardObjectNameFeed is the model for all feed objects associated with standard objects. These objects represent the posts and feed-tracked changes of a standard object.") Feed tracking is available for the object. [MarketingTacticHistory](https://developer.salesforce.com/docs/atlas.en-us.object_reference.meta/object_reference/sforce_api_associated_objects_history.htm "StandardObjectNameHistory is the model for all history objects associated with standard objects. These objects represent the history of changes to the values in the fields of a standard object.") History is available for tracked fields of the object. [MarketingTacticShare](https://developer.salesforce.com/docs/atlas.en-us.object_reference.meta/object_reference/sforce_api_associated_objects_share.htm "StandardObjectNameShare is the model for all share objects associated with standard objects. These objects represent a sharing entry on the standard object.") Sharing is available for the object.