--- schema_version: "1" id: b6d47afb08c00835418fc189ef3219138d6c6fec85461100f3191b06f00a5ac4 title: MarketingProgram collection: legacydeveloper version: current locale: en-us portal_url: https://docs.salesforce.com/legacydeveloper/current/en-us/object_reference/sforce_api_objects_marketingprogram.md canonical_url: https://developer.salesforce.com/docs/atlas.en-us.object_reference.meta/object_reference/sforce_api_objects_marketingprogram.htm source_site: developer.salesforce.com content_type: documentation content_hash: 859fe0b3ab9b272de7d665b6e9179da0d0a3cdf34e164c028f9e3c2e9ad59586 description: Represents a marketing program in a marketing hierarchy group that's tied to a specific node in the hierarchy. This object is available in API version 68.0 and later. --- # MarketingProgram Represents a marketing program in a marketing hierarchy group that's tied to a specific node in the hierarchy. This object is available in API version 68.0 and later. ## Supported Calls create(), delete(), describeLayout(), describeSObjects(), getDeleted(), getUpdated(), query(), retrieve(), search(), undelete(), update(), upsert() ## Special Access Rules Marketing Planning and Operations must be available to access this object. See [Availability of Marketing Planning and Operations](https://help.salesforce.com/s/articleView?id=mktg.mktg_pln_oper_setup_editions.htm&language=en_US). ## Fields | Field | Details | | --- | --- | | AudienceProfile | Type string Properties Create, Filter, Group, Nillable, Sort, Update Description The persona of the marketing program's target audience, describing the mindset, motivations, and defining traits that characterize them, such as a visionary steward focused on ethical legacy or a technical skeptic who demands proof over promises. | | BrandGuardrail | Type string Properties Create, Filter, Group, Nillable, Sort, Update Description The rules that keep the marketing program's communications consistent with the brand's identity and positioning, such as presenting the brand as a trusted governance leader, avoiding startup aesthetics, or requiring an evidence-led brand voice. Establishes the boundaries for how the brand is represented across visual identity, tone, and messaging. | | BusinessUnitId | Type reference Properties Create, Filter, Group, Nillable, Sort, Update Description The ID of the business unit associated with the marketing program. This field is a relationship field. Relationship Name BusinessUnit Refers To BusinessUnit | | ChannelList | Type string Properties Create, Filter, Group, Nillable, Sort, Update Description The list of channels available to the marketing program for reaching its audience, such as a corporate website, executive PR, or industry events. Defines the complete range of channels at the program level, from which campaigns created under the program select a more specific subset. | | CommunicationExclusions | Type string Properties Create, Filter, Group, Nillable, Sort, Update Description The elements that the marketing program's communications must avoid, such as competitor mentions, restricted words, or unsubstantiated claims. | | CommunicationInclusions | Type string Properties Create, Filter, Group, Nillable, Sort, Update Description The elements that the marketing program's communications must always include, such as SOC 2 Type II compliance, HIPAA compliance, or cryptographic proof. | | CommunicationStyle | Type string Properties Create, Filter, Group, Nillable, Sort, Update Description The formatting and style conventions that the marketing program's communications follow, such as long-form academic documents, data-heavy slide decks, or bulleted technical whitepapers. | | CommunicationTone | Type string Properties Create, Filter, Group, Nillable, Sort, Update Description The tone that the marketing program's communications convey, such as authoritative, consultative, or peer-to-peer. | | Description | Type textarea Properties Create, Nillable, Update Description The description of the marketing program. | | EndDate | Type date Properties Create, Filter, Group, Sort, Update Description Specifies the end date of the marketing program. | | ExternalSystemIdentifier | Type string Properties Create, Filter, Group, Nillable, Sort, Update Description The unique identifier of the marketing program in an external system. | | KeyBenefits | Type string Properties Create, Filter, Group, Nillable, Sort, Update Description The key benefits that the marketing program promotes to its audience, such as regulatory safety, patient trust, or seamless API integration | | KeyMessage | Type string Properties Create, Filter, Group, Nillable, Sort, Update Description The primary message that the marketing program conveys to its audience, capturing the central theme or business value the audience should resonate with. | | KeyOffering | Type string Properties Create, Filter, Group, Nillable, Sort, Update Description The key offering that the marketing program intends to promote to its audience, such as access to an industry charter, a strategy consultation, or a technical proof of concept. | | LastReferencedDate | Type dateTime Properties Filter, Nillable, Sort Description The timestamp when the current user last accessed this record indirectly, for example, through a list view or related record. | | LastViewedDate | Type dateTime Properties Filter, Nillable, Sort Description The timestamp when the current user last viewed this record or list view. If this value is null, and LastReferencedDate is not null, the user accessed this record or list view indirectly. | | MarketingHierGroupDefId | Type reference Properties Create, Filter, Group, Sort, Update Description The ID of the marketing hierarchy group definition associated with the marketing program. This field is a relationship field. Relationship Name MarketingHierGroupDef Refers To MarketingHierarchyGroupDef | | MarketingHierGrpNdDefId | Type reference Properties Create, Filter, Group, Sort, Update Description The ID of the marketing hierarchy group node definition associated with the marketing program. This field is a relationship field. Relationship Name MarketingHierGrpNdDef Refers To MarketingHierarchyGroupNodeDef | | Name | Type string Properties Create, Filter, Group, idLookup, Sort, Update Description The name of the marketing program. | | OverallComplianceStatus | Type picklist Properties Defaulted on create, Filter, Group, Nillable, Restricted picklist, Sort Description Specifies the compliance status of the marketing program based on the reviews of all applicable compliance controls. Possible values are: - Compliant - NotCompliant—Not Compliant - NotStarted—Not Started The default value is NotStarted. | | OwnerId | Type reference Properties Create, Defaulted on create, Filter, Group, Sort, Update Description The ID of the owner of the marketing program record. This field is a polymorphic relationship field. Relationship Name Owner Refers To Group, User | | ParentMarketingProgramId | Type reference Properties Create, Filter, Group, Nillable, Sort, Update Description The ID of the marketing program that the current program rolls up to. This field is a relationship field. Relationship Name ParentMarketingProgram Refers To MarketingProgram | | RootMarketingProgramId | Type reference Properties Filter, Group, Nillable, Sort Description The ID of the top-level marketing program that the current program rolls up to. This field is a relationship field. Relationship Name RootMarketingProgram Refers To MarketingProgram | | Stage | Type picklist Properties Create, Defaulted on create, Filter, Group, Restricted picklist, Sort, Update Description Specifies the current stage of the marketing program. Possible values are: - Approval - Archive - Completed - Development - Discovery - Execution - Planning The default value is Discovery. | | StartDate | Type date Properties Create, Filter, Group, Sort, Update Description Specifies the start date of the marketing program. | | TargetAudience | Type string Properties Create, Filter, Group, Nillable, Sort, Update Description The audience segment that the marketing program is intended to reach, such as Global Fortune 500 enterprises, hospital systems, or IT architects and chief security officers. | ## Associated Objects This object has the following associated objects. If the API version isn’t specified, they’re available in the same API versions as this object. Otherwise, they’re available in the specified API version and later. [MarketingProgramFeed](https://developer.salesforce.com/docs/atlas.en-us.object_reference.meta/object_reference/sforce_api_associated_objects_feed.htm "StandardObjectNameFeed is the model for all feed objects associated with standard objects. These objects represent the posts and feed-tracked changes of a standard object.") Feed tracking is available for the object. [MarketingProgramHistory](https://developer.salesforce.com/docs/atlas.en-us.object_reference.meta/object_reference/sforce_api_associated_objects_history.htm "StandardObjectNameHistory is the model for all history objects associated with standard objects. These objects represent the history of changes to the values in the fields of a standard object.") History is available for tracked fields of the object. [MarketingProgramShare](https://developer.salesforce.com/docs/atlas.en-us.object_reference.meta/object_reference/sforce_api_associated_objects_share.htm "StandardObjectNameShare is the model for all share objects associated with standard objects. These objects represent a sharing entry on the standard object.") Sharing is available for the object.