--- schema_version: "1" id: 24ba37a170ed3788b62fdf52371f3107efef0f1a21a39f4ad0952b37d423852d title: EmailContent collection: legacydeveloper version: current locale: en-us portal_url: https://docs.salesforce.com/legacydeveloper/current/en-us/object_reference/sforce_api_objects_emailcontent.md canonical_url: https://developer.salesforce.com/docs/atlas.en-us.object_reference.meta/object_reference/sforce_api_objects_emailcontent.htm source_site: developer.salesforce.com content_type: documentation content_hash: ebbf48f5d95c30aa0d3d4b917940a795fb74d385526da18fc0deb26184680145 description: Represents a marketing email asset for use with Account Engagement. This object is available in API version 50.0 and later. --- # EmailContent Represents a marketing email asset for use with Account Engagement. This object is available in API version 50.0 and later. ## Supported Calls create(), delete(), describeLayout(), describeSObjects(), getDeleted(), getUpdated(), query(), retrieve(), search(), update(), upsert() ## Special Access Rules EmailContent is only available for orgs that use Account Engagement. The Manage Email Content user permission is required. Users also need the CRM User, Sales, or Service User permission set. EmailContent isn’t available for custom portal or guest users. ## Fields | Field | Details | | --- | --- | | ClickThroughRate | Type percent Properties Filter, Nillable, Sort Description The percentage of visitors who click links contained in emails delivered (sent minus bounces) to them. Multiple clicks for a same link are counted. | | ClickToOpenRatio | Type percent Properties Filter, Nillable, Sort Description The number of unique clicks divided by unique HTML opens. | | DeliveryRate | Type percent Properties Filter, Nillable, Sort Description The percentage of the emails that were delivered compared to the number that bounced (soft and hard). Note: this data includes emails that were delivered to the recipient's spam folder. | | Description | Type textarea Properties Create, Nillable, Update Description Description of the email content, for example, Promotion Mass Mailing. | | HtmlBody | Type textarea Properties Nillable Description The body of the email in HTML format. The field is read-only. | | LastReferencedDate | Type dateTime Properties Filter, Nillable, Sort Description The timestamp that indicates when the current user last viewed the record. | | LastViewedDate | Type dateTime Properties Filter, Nillable, Sort Description The timestamp for when the current user last viewed this record. If this value is null, the record could have been referenced (LastReferencedDate) and not viewed. | | Name | Type string Properties Create, Filter, Group, idLookup, Sort, Update Description Name of the email asset. | | OpenRate | Type percent Properties Filter, Nillable, Sort Description The percentage of unique HTML opens compared to the total number of emails delivered (sent minus bounces). | | OptOutRate | Type percent Properties Filter, Nillable, Sort Description The percentage of users that have opted out compared to the total number of emails sent. | | SpamComplaintRate | Type percent Properties Filter, Nillable, Sort Description The percentage of spam complaints compared to the total number emails sent. | | Subject | Type textarea Properties Create, Filter, Nillable, Update Description Content of the subject line. | | TemplateId | Type reference Properties Create, Filter, Group, Nillable, Sort Description The Email Template field is mostly read-only. You can populate the Email Template field only during record create to prevent overwriting data on the email content record. | | TextBody | Type textarea Properties Create, Nillable, Update Description The body of the email in plain text format. The character limit is 384, 000. | | TotalDelivered | Type int Properties Filter, Group, Nillable, Sort Description The total number of emails minus hard and soft bounces. Note: this data includes emails that were delivered to the recipient's spam folder. | | TotalHardBounced | Type int Properties Defaulted on create, Filter, Group, Nillable, Sort Description The total number of emails that permanently returned to the sender because the address is invalid. A hard bounce can occur because the domain name doesn't exist or because the recipient is unknown. | | TotalOpens | Type int Properties Defaulted on create, Filter, Group, Nillable, Sort Description The total number of times a prospect’s email client loaded the images in the HTML version of the email. We also record an open if the prospect clicks a link within the HTML or text email without downloading images. A click indicates that they viewed the message. Some email clients (Outlook, Apple Mail, Thunderbird) do not display images by default. Account Engagement counts an open each time the images load. | | TotalSent | Type int Properties Defaulted on create, Filter, Group, Nillable, Sort Description Read-only field. The total number of list emails sent, including bounced, opted-out, and invalid To: addresses. | | TotalSoftBounced | Type int Properties Defaulted on create, Filter, Group, Nillable, Sort Description Read-only field. The total number of times a recipient’s mail server acknowledged the email, but returned it to the sender. Sometimes it is because the recipient's mailbox is full or the mail server is temporarily unavailable. After 5 soft bounces, Account Engagement opts the prospect out of emails. | | TotalSpamComplaints | Type int Properties Defaulted on create, Filter, Group, Nillable, Sort Description Read-only field. The total number of prospects that reported the email as spam. | | TotalTrackedLinkClicks | Type int Properties Defaulted on create, Filter, Group, Nillable, Sort Description Read-only field. The number of times prospects clicked a link in the email. | | UniqueClickThroughRate | Type percent Properties Filter, Nillable, Sort Description Read-only field. The percentage of visitors who clicked a link contained in an email | | UniqueOpens | Type int Properties Defaulted on create, Filter, Group, Nillable, Sort Description Read-only field. The number of prospects who loaded the images in the HTML version of the email. The Unique Opens category counts each recipient only one time, even if the prospect loaded images more than once. | | UniqueOptOuts | Type int Properties Defaulted on create, Filter, Group, Nillable, Sort Description Read-only field. The total number of prospects that have clicked the link to unsubscribe or opted out of all emails in the Email Preference Center. They are removed from future email sends. | | UniqueTrackedLinkClicks | Type int Properties Defaulted on create, Filter, Group, Nillable, Sort Description Read-only field. The number of times a prospect clicked a link in the email. This metric doesn’t include multiple clicks of the same link. |