---
schema_version: "1"
id: f7a8e99ad0a425de467d56c8ba92a36d7107251da1c2aff5c02eb00eb2f3f8a7
title: AccountInsight
collection: legacydeveloper
version: current
locale: en-us
portal_url: https://docs.salesforce.com/legacydeveloper/current/en-us/object_reference/sforce_api_objects_accountinsight.md
canonical_url: https://developer.salesforce.com/docs/atlas.en-us.object_reference.meta/object_reference/sforce_api_objects_accountinsight.htm
source_site: developer.salesforce.com
content_type: documentation
content_hash: d363d8cce3402a95f73d396ee0d853d4054fdaacffee572d737553defc2efb3e
description: Represents an individual insight (a key business development) related to an account record.
---
# AccountInsight

Represents an individual insight (a key business development) related to an account record.

## Supported Calls

describeLayout(), describeSObjects(), getDeleted(), getUpdated(), query(), retrieve()

## Special Access Rules

To see an insight related to a specific account, users need a Sales Cloud Einstein license and access to the account record. As of the Spring ’20 release, Pardot and Sales Engagement users no longer have access to this object.

## Fields

| Field Name | Details |
| --- | --- |
| AccountId | 
Type

reference

Properties

Filter, Group, Sort

Description

ID of the related account record.



 |
| ActualHeardWithinDays | 

Type

int

Properties

Filter, Group, Nillable, Sort

Description

Reserved for future use.



 |
| CompetitorName | 

Type

string

Properties

Filter, Group, Nillable, Sort

Description

This field has been deprecated as of API version 45.0.



 |
| ContactName | 

Type

string

Properties

Filter, Group, Nillable, Sort

Description

This field is not in use as of API version 46.0.



 |
| ContactTitle | 

Type

string

Properties

Filter, Group, Nillable, Sort

Description

This field is not in use as of API version 46.0.



 |
| CurrencyIsoCode | 

Type

picklist

Properties

Defaulted on create, Filter, Group, Restricted picklist, Sort

Description

Available only for orgs with the multicurrency feature enabled. Contains the ISO code for any currency allowed by the organization.



 |
| Division | 

Type

picklist

Properties

Defaulted on create, Filter, Group, Restricted picklist, Sort

Description

The division of the related record.



 |
| ExpectedHeardWithinDays | 

Type

int

Properties

Filter, Group, Nillable, Sort

Description

Reserved for future use.



 |
| LastHeard | 

Type

dateTime

Properties

Filter, Nillable, Sort

Description

Reserved for future use.



 |
| LastReferencedDate | 

Type

dateTime

Properties

Filter, Nillable, Sort

Description

The timestamp when the current user last accessed this record, a record related to this record, or a list view.



 |
| LastViewedDate | 

Type

dateTime

Properties

Filter, Nillable, Sort

Description

The timestamp when the current user last viewed this record or list view. If this value is null, the user might have only accessed this record or list view (LastReferencedDate) but not viewed it.



 |
| NumberOfNewsArticles | 

Type

int

Properties

Filter, Group, Nillable, Sort

Description

The number of news articles related to insights of type M&A activity detected, Company is expanding, and Leadership changes.



 |
| Rationale | 

Type

string

Properties

Filter, Group, Nillable

Description

The explanation for an insight, providing more background information and details that are specific to the org.



 |
| Title | 

Type

string

Properties

Filter, Group, Nillable

Description

The title of the insight.



 |
| TrendType | 

Type

picklist

Properties

Filter, Group, Restricted picklist, Sort

Description

The trend type of the insight. Possible values include:

- Negative
- Positive
- Informational





 |
| Type | 

Type

picklist

Properties

Filter, Group, Restricted picklist, Sort

Description

The type of insight. Possible values include:

- M&A activity detected
- Company is expanding
- Leadership changes





 |

## Usage

This object is read-only and isn’t supported with workflows, triggers, or process builder.