---
schema_version: "1"
id: 8e44a656b5b36e5589f0222fee7eb3539b32e641c7bc52f669983155acef9bff
title: Next Best
collection: legacydeveloper
version: current
locale: en-us
portal_url: https://docs.salesforce.com/legacydeveloper/current/en-us/life_sciences_dev_guide/life_sciences_next_best.md
canonical_url: https://developer.salesforce.com/docs/atlas.en-us.life_sciences_dev_guide.meta/life_sciences_dev_guide/life_sciences_next_best.htm
source_site: developer.salesforce.com
content_type: documentation
content_hash: 2d4f5f446f2fbfbe6c7479868889e5dfe11d086ebba168baaec2f41ab0d4c649
description: The Next Best intelligent component is an AI-predictive tool that helps sales representatives to prioritize and personalize their customer interactions. Next Best Customer, Next Best Action, and Next Best Message together comprise the Next Best intelligent family. Next Best Customer surfaces the top accounts within a territory. Next Best Action suggests timely actions on a weekly basis, such as visits and emails. Next Best Message provides tailored and relevant messages for each product associated with the account. These recommendations are dynamically generated based on the real-time data, allowing field sales teams to act quickly or dismiss as needed. Next Best recommendations guide users to concentrate on the right accounts at the right time in the right channel to deliver the right message, fostering strong customer relationships.
---
# Next Best

The Next Best intelligent component is an AI-predictive tool that helps sales representatives to prioritize and personalize their customer interactions. Next Best Customer, Next Best Action, and Next Best Message together comprise the Next Best intelligent family. Next Best Customer surfaces the top accounts within a territory. Next Best Action suggests timely actions on a weekly basis, such as visits and emails. Next Best Message provides tailored and relevant messages for each product associated with the account. These recommendations are dynamically generated based on the real-time data, allowing field sales teams to act quickly or dismiss as needed. Next Best recommendations guide users to concentrate on the right accounts at the right time in the right channel to deliver the right message, fostering strong customer relationships.

![Next Best entity relationship diagram](https://developer.salesforce.com/docs/atlas.en-us.life_sciences_dev_guide.meta/life_sciences_dev_guide/dev_guides/life_sciences/images/lsc_next_best_data_model.png)

For more details and a larger image, visit the [Data Model Gallery](https://developer.salesforce.com/docs/platform/data-models/guide/next-best.html "HTML (New Window)").

## Next Best Objects in Life Sciences Customer Engagement

- [Account](https://developer.salesforce.com/docs/atlas.en-us.264.0.life_sciences_dev_guide.meta/life_sciences_dev_guide/life_sciences_account_custom_fields.htm)
- [Life Science Email](https://developer.salesforce.com/docs/atlas.en-us.264.0.life_sciences_dev_guide.meta/life_sciences_dev_guide/sforce_api_objects_lifescienceemail.htm)
- [Life Science Marketable Product](https://developer.salesforce.com/docs/atlas.en-us.264.0.life_sciences_dev_guide.meta/life_sciences_dev_guide/sforce_api_objects_lifescimarketableproduct.htm)
- [Managed Event](https://developer.salesforce.com/docs/atlas.en-us.264.0.life_sciences_dev_guide.meta/life_sciences_dev_guide/sforce_api_objects_mngevent.htm)
- [Product Guidance](https://developer.salesforce.com/docs/atlas.en-us.264.0.life_sciences_dev_guide.meta/life_sciences_dev_guide/sforce_api_objects_productguidance.htm)
- [Product2](https://developer.salesforce.com/docs/atlas.en-us.264.0.life_sciences_dev_guide.meta/life_sciences_dev_guide/sforce_api_objects_hc_product2.htm)
- [Territory Account Product Message Score](https://developer.salesforce.com/docs/atlas.en-us.264.0.life_sciences_dev_guide.meta/life_sciences_dev_guide/sforce_api_objects_territoryacctprodmsgscore.htm)
- [Territory Account Recommended Action](https://developer.salesforce.com/docs/atlas.en-us.264.0.life_sciences_dev_guide.meta/life_sciences_dev_guide/sforce_api_objects_territoryacctrcmdaction.htm)
- [Territory Account Score](https://developer.salesforce.com/docs/atlas.en-us.264.0.life_sciences_dev_guide.meta/life_sciences_dev_guide/sforce_api_objects_territoryaccountscore.htm)
- [Territory2](https://developer.salesforce.com/docs/atlas.en-us.264.0.object_reference.meta/object_reference/sforce_api_objects_territory2.htm)
- [Visit](https://developer.salesforce.com/docs/atlas.en-us.264.0.life_sciences_dev_guide.meta/life_sciences_dev_guide/sforce_api_objects_visit.htm)

To learn more about all objects used in Life Sciences, see [Life Sciences Objects](https://developer.salesforce.com/docs/atlas.en-us.264.0.object_reference.meta/object_reference/sforce_api_objects_list.htm).