---
schema_version: "1"
id: b94b15a4361624555b473fa2d48ff55e447af366c3d2cbcb610f6ee4fdf99818
title: Introduction to Salesforce Feedback Management
collection: developer
version: current
locale: en-us
portal_url: https://docs.salesforce.com/developer/current/en-us/service-cloud/salesforce-feedback-management-dev-guide/guides/feedback-management/salesforce-feedback-management-intro.md
canonical_url: https://developer.salesforce.com/docs/service/salesforce-feedback-management-dev-guide/guide/salesforce-feedback-management-intro.html
source_site: developer.salesforce.com
content_type: documentation
content_hash: 2bf1342a156a1f83e0e8f3b71c7ff0742c348d1184d93392792056e61416c925
products:
  - Salesforce Feedback Management Developer Guide
  - Service Cloud Developer Content
---

# Introduction to Salesforce Feedback Management

Gather customer feedback and gain deeper insights about your products or services through Surveys. Salesforce Feedback Management (SFM) gives you the tools and developer resources to create engaging, personalized surveys.

The developer resources include Connect REST APIs to build surveys, Apex classes to send survey invitations, and REST APIs to translate surveys. With SFM, you can:

-   Create surveys with a wide range of question types.
-   Achieve faster response times with retained application context as users don’t have to switch between multiple applications to complete the survey.
-   Define survey user experience with your company’s branding and theme.
-   Translate surveys and get feedback from a global audience.

**See Also**  


-   [Salesforce Help: Salesforce Feedback Management](https://help.salesforce.com/s/articleView?id=xcloud.concept_salesforce_surveys.htm&type=5)