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title: Trialforce Best Practices
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# Trialforce Best Practices

Apply these best practices to create trial experiences that engage prospects and increase conversion.

-   To tailor trials to specific audiences, create multiple Trialforce Source Organizations (TSOs). For example, create a unique TSO for each of the industry verticals that you serve.
-   To bring trials to life, add sample data to TSOs.

    **note:** Trialforce replaces data that appears to be 15- or 18-character Salesforce IDs. Avoid specifying IDs within strings in object fields, JavaScript, or files.

-   Apply custom branding to your trial signup form, login page, and emails.
-   After you set up Trialforce, test the signup experience to confirm that everything works as expected. Testing also helps you identify areas where you can improve the signup process.
-   When you release a new version of your solution, update the related Trialforce template.