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title: AgentExchange Go-To-Market App Guide
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# AgentExchange Go-To-Market App Guide

The Go-To-Market (GTM) app delivers a complete buying experience powered entirely by Salesforce. It offers several major benefits for you—our partners and your customers. Customers get a cohesive purchasing and billing journey, orchestrated within the Salesforce Platform, which means fewer manual steps for everyone. Automating the selling journey creates opportunities for your teams to shift focus from administration to innovation. For partners, your team can focus on innovation and efficiency, which often translates directly to growth. By automating provisioning and payment collection, we simultaneously reduce operational overhead and minimize liability. Best of all, the GTM app unlocks new revenue potential. With a wider range of pricing models, you can create more compelling customer offers, including options for consumption-based selling and permission set licenses.