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title: AgentExchange Leads and License Activities
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locale: en-us
portal_url: https://docs.salesforce.com/developer/current/en-us/platform-pkg-exchange/isvforce/guides/appexchange-leads-licenses.md
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---

# AgentExchange Leads and License Activities

When you turn on lead collection for your AgentExchange listing and a customer interacts with your listing, AgentExchange records a lead. License records generate when a customer installs your solution.

AgentExchange captures leads when a customer interacts with your listing:

-   Installs your solution
-   Takes a test drive
-   Watches a demo or video
-   Signs up for a free trial
-   Requests a private offer
-   Clicks **Learn More**

By contrast, license records are generated only when a customer installs your solution. To receive licenses, you must also have the [License Management Application (LMA)](https://developer.salesforce.com/docs/atlas.en-us.packagingGuide.meta/packagingGuide/appexchange_publish_manage.htm) enabled in your partner business org. To learn more about requests for private offers, visit [AgentExchange Go-To-Market App Guide](https://developer.salesforce.com/docs/atlas.en-us.packagingGuide.meta/packagingGuide/partner_marketplace_intro.htm).