---
schema_version: "1"
id: 98626582de60676a9945efdc5a69eb30cdb0d38cf6d353f33297e36fbbb218a5
title: Manage Records in Marketing Cloud
collection: developer
version: current
locale: en-us
portal_url: https://docs.salesforce.com/developer/current/en-us/marketing-cloud/mc-core/guide/mc-manage-objects/mc-manage-objects.md
canonical_url: https://developer.salesforce.com/docs/marketing/marketing-cloud-growth/guide/mc-manage-objects.html
source_site: developer.salesforce.com
content_type: documentation
content_hash: 78945ff12dd75cdfe93c806b18a3152b650120a341a6501f06351e7e9cd351c5
products:
  - Marketing Cloud Next
  - Marketing Cloud
---
# Manage Records in Marketing Cloud

An _object_ is a data structure that contains a specific category of data. An object is made up of several _fields_. Think of objects as databases and fields as the columns within that database. Each row in the database is a _record_. As a developer, you interact with several of these elements.

Each object has a unique API name. When you use an API to interact with your Salesforce data, you provide the API name of the object that you want to interact with. REST API endpoints typically follow the format `/services/data/{apiVersion}/sobjects/OBJECT_API_NAME...`, where `OBJECT_API_NAME` is the API name of the object that you’re interacting with. For example, to create a contact, you send a POST request to `/services/data/{apiVersion}/sobjects/contact`. In Bulk API 2.0, the body of your request to create a job contains the API name of the object that you want to interact with.

- [Get Records](https://developer.salesforce.com/docs/marketing/marketing-cloud-growth/guide/mc-manage-objects-get/mc-manage-objects-get.md)
- [Create Records](https://developer.salesforce.com/docs/marketing/marketing-cloud-growth/guide/mc-manage-objects-create/mc-manage-objects-create.md)
- [Update Records](https://developer.salesforce.com/docs/marketing/marketing-cloud-growth/guide/mc-manage-objects-update/mc-manage-objects-update.md)
- [Query Records](https://developer.salesforce.com/docs/marketing/marketing-cloud-growth/guide/mc-manage-objects-query/mc-manage-objects-query.md)
- [Delete Records](https://developer.salesforce.com/docs/marketing/marketing-cloud-growth/guide/mc-manage-objects-delete/mc-manage-objects-delete.md)