---
schema_version: "1"
id: ab2a92db69c6294d6cf8f3d54b3b9e5a28c1f468761f3a4bfebc327d23e139e4
title: Manage Identity Resolution in Marketing Cloud
collection: developer
version: current
locale: en-us
portal_url: https://docs.salesforce.com/developer/current/en-us/marketing-cloud/mc-core/guide/mc-manage-identity-resolution/mc-manage-identity-resolution.md
canonical_url: https://developer.salesforce.com/docs/marketing/marketing-cloud-growth/guide/mc-manage-identity-resolution.html
source_site: developer.salesforce.com
content_type: documentation
content_hash: 621dd39f4afcf76e48f07f16b529dcc887db3e67905e6279ecade25febeb0be6
products:
  - Marketing Cloud Next
  - Marketing Cloud
---
# Manage Identity Resolution in Marketing Cloud

Identity resolution rules in Data 360 help consolidate your marketing data. By taking data from multiple sources and combining them into a single source of truth, you gain a comprehensive view of your customers. Identity resolution uses matching and reconciliation rules to link data about people or accounts into unified profiles. Each unified profile contains all the unique contact point values from all sources.

To manage identity resolutions, use the `/ssot/identity-resolutions` endpoint in Connect API.