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title: Get Started with Marketing Cloud Next
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locale: en-us
portal_url: https://docs.salesforce.com/developer/current/en-us/marketing-cloud/mc-core/guide/mc-getting-started/mc-getting-started.md
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content_type: documentation
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  - Marketing Cloud Next
  - Marketing Cloud
---
# Get Started with Marketing Cloud Next

This developer guide describes API functionality in Marketing Cloud Next. If you can’t access the features in this guide, contact [Salesforce Customer Support](https://help.salesforce.com/s/articleView?id=000384365&type=1).

Marketing Cloud Next brings the power of the Salesforce platform to your organization’s marketing efforts. Work with Salesforce leads and contacts, create campaigns and flows, and integrate with Data 360 to load and harmonize data from multiple sources.

**note:** The product formerly called Marketing Cloud is now called Marketing Cloud Engagement. Marketing Cloud Next, Marketing Cloud Engagement, and Marketing Cloud Account Engagement use different APIs that aren’t compatible with each other.

For more information about developing for Marketing Cloud Engagement, see [Marketing Cloud Engagement APIs and Programmatic Languages](https://developer.salesforce.com/docs/marketing/marketing-cloud/overview).

For more information about developing for Marketing Cloud Account Engagement, see [Account Engagement API](https://developer.salesforce.com/docs/marketing/pardot/overview).

## Learn About Development for Marketing Cloud Next

Learn when, why, and how to use Salesforce APIs.

- [Which APIs Should I Use?](https://developer.salesforce.com/docs/marketing/marketing-cloud-growth/mc-connect-apis/mc-connect-apis-info.md)
- [View Training Resources](https://developer.salesforce.com/docs/marketing/marketing-cloud-growth/mc-resources/mc-resources-trailhead.md)
- [Watch Developer Videos](https://developer.salesforce.com/docs/marketing/marketing-cloud-growth/mc-resources/mc-resources-videos.md)

## Configure Your Org

Various admins are required to configure Marketing Cloud Next, including a Salesforce admin, a Data Cloud Architect, and an optional marketing admin.

- [Configure your Marketing Cloud Next Org](https://developer.salesforce.com/docs/marketing/marketing-cloud-growth/mc-administration/mc-administration.md)

## Set Up Your Development Environment

To interact with Marketing Cloud Next using APIs, configure your development environment.

- [Connect to Salesforce APIs](https://developer.salesforce.com/docs/marketing/marketing-cloud-growth/mc-connect-apis/mc-connect-apis.md)
- [Set Up Salesforce Development Tools](https://developer.salesforce.com/docs/marketing/marketing-cloud-growth/mc-resources/mc-resources.md)

## Manage Data and Assets

After you connect to an API, you’re ready to start managing your data and assets.

- [Manage Objects](https://developer.salesforce.com/docs/marketing/marketing-cloud-growth/mc-manage-objects/mc-manage-objects.md)
- [Manage Content](https://developer.salesforce.com/docs/marketing/marketing-cloud-growth/mc-manage-content/mc-manage-content.md)
- [Explore Reference Content](/docs/marketing/marketing-cloud-growth/references)
- [Review Security Best Practices](https://developer.salesforce.com/docs/marketing/marketing-cloud-growth/mc-security.md)