Returns the current date and time. This function takes no parameters and always returns the current server timestamp. You can’t specify a time zone for this function.
Availability
This helper is available in the Summer ’26 release of Marketing Cloud Next.
Syntax
{{now}}
Parameters
This function doesn’t accept any parameters. If you pass parameters, they’re ignored.
Return Value
The function returns the current server date and time as a date-time value in Coordinated Universal Time (UTC). The output resembles this example: 2026-05-01T15:01:13.