---
schema_version: "1"
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title: Handlebars for Marketing Cloud Next
collection: developer
version: current
locale: en-us
portal_url: https://docs.salesforce.com/developer/current/en-us/marketing-cloud/handlebars/guide/mcn-handlebars-guide-overview.md
canonical_url: https://developer.salesforce.com/docs/marketing/handlebars-for-marketing-cloud-next/guide/mcn-handlebars-guide-overview.html
source_site: developer.salesforce.com
content_type: documentation
content_hash: 243a30379e36f79bc746ecc449c63b97968d8bc2fe12ba9f8eea72c1096ab8cf
products:
  - Handlebars for Marketing Cloud Next
  - Marketing Cloud
---
# Handlebars for Marketing Cloud Next

Handlebars is a popular and familiar templating language that for creating highly personalized messages without requiring extensive coding knowledge. By enabling the insertion of customer-specific data directly into content, Handlebars helps marketers boost engagement and improve campaign effectiveness.

Marketing Cloud Next enhances this experience by offering a suite of built-in Handlebars helpers, making it easier to navigate data sources, filter and sort information, and apply powerful personalization logic in a simple, readable way.

For reference information about the Handlebars helpers built in to Marketing Cloud Next, see the [Reference](/docs/marketing/handlebars-for-marketing-cloud-next/references) page.